What are the characteristics of Internet finance and the difference with the characteristics of traditional finance?

Internet finance in the last two years has become a hot thing, in the economically developed large and medium-sized cities can hear people talk about "Jack Ma said ..." "Liu Qiangdong said ..." or "I want to see some information related to Internet finance on the Internet, magazines and newspapers, if you do not come up with one or two things. On the Internet, magazines and newspapers to see some of the information related to Internet finance, if you do not say one or two things about Internet finance, feel left behind.

Social analysis of the traditional financial industry

Traditional finance is facing such a challenge of Internet finance, which is not necessarily the end of it. You know, there is competition, there is development. For its own development, the traditional financial industry should also act actively for its own welfare.

Social analysis of Internet finance

The current Internet financial landscape consists of traditional financial institutions and non-financial institutions. Traditional financial institutions are mainly the Internet innovation of traditional financial business as well as e-commerce-based innovation, etc. Non-financial institutions mainly refer to e-commerce enterprises that utilize Internet technology to carry out financial operations, network lending platforms in the mode of loan for all (P2P), such as Wanrong investment platform, network investment platforms in the mode of crowdfunding, as well as third-party payment platforms.

How is the Internet financial model? People often talk about the P2P model, this model provides more intermediary services, this intermediary to the demand side of the lender of funds combined together. Internet financial model has 4

The relatively safe P2P model is the guarantee agency guaranteed transaction model. This type of platform as an intermediary, the platform does not absorb reserves, not lending, only to provide financial information services, by the cooperation of small loan companies and guarantee institutions to provide double guarantee. This model was first created in the Renren Loan platform, by Renren Loan and ZhongAn XinYe*** with the launch of the product "institutional guarantee standard". The transaction model of this type of platform is mostly "1-to-many", i.e. a borrowing demand is invested by multiple investors. The advantage of this model is to ensure the safety of investors' funds. The company has adopted such a model, which greatly protects the safety of investors' funds.

Internet finance pk traditional financial industry

The difference between Internet finance and traditional finance lies not only in the different media used for financial business, but also in the fact that financial participants understand the essence of the Internet, "openness, equality, collaboration and sharing", and that through the Internet, mobile Internet and other tools, traditional financial business has a more transparent, more effective and more efficient way of providing financial services to the public, which makes it possible for investors to have a more transparent and more efficient way of providing financial services. Through the Internet, mobile Internet and other tools, the traditional financial business has a series of characteristics such as stronger transparency, higher degree of participation, better collaboration, lower intermediate costs, more convenient operation.

Lu Jiayan, vice president of Rong360, is a standard "bank executive": he graduated from Shanghai Jiaotong University with an MBA, and has 11 years of experience in commercial banking operations and management, having worked as an account manager at Standard Chartered Bank and as vice president of Ningbo Bank's Shanghai Pudong branch. In 2011, he founded Rong360 with a friend, specializing in product search for the financial retail market.

In contrast to the relationship-oriented sales of banking products in the banking system, Lu Jiayan, vice president of Rong360, now appreciates the Internet's results-oriented sales approach.

The two different sales models, reflecting the huge difference between the two industries product qualities - relying on the relationship between the sales of products behind the product homogenization is too serious, there is no way to rely on the product itself to persuade the customer, only to go to the big customer relationship; and the Internet financial products emphasize more on the "value of the product", to amplify the customer, The user's experience, so that the product itself to convince customers.

Internet finance is coming, who is the biggest beneficiary? Jack Ma, Chairman of the Board of Directors of Alibaba Group, said that 80% of the customers in China's financial system have not been served. From our research, we estimate that close to 90% of customers with financial needs have not been satisfied in the traditional financial system. I call them the "small fusion" users, who firmly grasp the small fusion users, who will be able to occupy the high ground of competition in the era of Internet finance.