How does CRM perform sales process management?

The main role of CRM is to help companies better customer relationship management, so as to improve sales performance. Improve sales level need to improve the sales management efficiency of the enterprise, the main thing is to improve the quality of sales staff skills and office efficiency. At present, most enterprises are applying CRM customer relationship management system to help enterprises solve the problem of sales business process management, to help sales staff to share the pressure.

The main functions of CRM include the following three aspects:

Sales Automation

The SFA of CRM can help you improve sales performance and get more revenue. It can make your sales behavior more automated and help you get rid of repetitive operations and focus more on finding leads, landing orders, and maintaining customer relationships.

Big Data Analytics CRM comes with a business opportunity analysis and forecasting system. Based on the combination of the current situation of the market and competitors, it adopts the most advanced big data analytics technology, which can help discover new business opportunities in the market, and at the same time integrates customer resources of all kinds of channels on and offline, tapping into the potential target customers and helping enterprises realize a huge breakthrough in performance.

Marketing Automation

CRM customer relationship management software can effectively plan marketing campaigns, conduct direct mailings, track marketing expenditures, and optimize the lead generation process.

Customer Service and Support

CRM provides customer service and support management (desktop help) with many features, such as service support (fault notification), Q&A (knowledge base), workflow rule-based service support assignment and escalation, and easy deployment of online service support to help quickly resolve customer issues. In addition, the CRM enables customers to send their requests to a specified e-mail address and automatically converts customer e-mails into service support.

Service support and Q&A can make an organization's customer service support process smoother and can integrate sales and service support within the same system. Integrating sales and pre-sales support management helps organizations resolve customer issues faster, resulting in increased customer satisfaction and loyalty, as well as increased opportunities for cross-selling and secondary sales.