Why do so many Hong Kong and Taiwan stars endorse page tours?

? I think the main reason is that the film and television industry in Hong Kong is not very prosperous.

? First of all, compared with the golden age of the 1990s, the film and television industry in Hong Kong has been seriously declining. A large number of young Hong Kong artists, such as William Chan and Liu Haozhi, have gone north to make money, while many former Hong Kong superstars are now doing nothing at home. Therefore, the best way to make money in the north is advertising endorsement, and in the face of numerous advertisements, small fresh meat and beautiful girls are uncompetitive. But for those classic web game advertising endorsements, or simply legendary page tours, these former superstars have irreplaceable strength.

? At the same time, for these former film and television stars, there are many talents in the entertainment circle, and there are not many TV advertisements for a long time. Game advertisements not only pay more than TV advertisements, but also have a short shooting time and a large number of web pages, which changes the direction and improves the exposure of stars. Therefore, it is a win-win situation for manufacturers and stars to endorse web games by Hong Kong stars.

? In fact, the situation has been reversed. Because of the decline of entertainment circles in Hong Kong and some policy reasons, the value of Hong Kong and Taiwan stars has long fallen behind.

Take the naughty game as an example, its products have been endorsed or advertised by Liu Ye, Sun Zi and Sun Zi. Among them, the highest cost of cooperation is Sun, whose presence in a series of advertisements is very weak, and he has only appeared several times. According to informed sources, Sun's endorsement fee is several times that of netizens.

? Therefore, it is not as expensive as many people think to invite Hong Kong and Taiwan stars to endorse. Now there are even many artists from Hong Kong and Taiwan who often "enter the cave" to cut the ribbon for real estate and wedding banquets in small cities and earn tens of thousands to hundreds of thousands of appearance fees. Compared with these, speaking for the page tour is probably not an embarrassing job.

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