China Dry Red Pearl Changli Dry Red-Huaxia Dry Red

COFCO Huaxia Great Wall Wine Co., Ltd. (formerly Huaxia Grape Brewing Co., Ltd.) was established on1August 9, 988. China is the first export-oriented enterprise specializing in the production of dry red wine, and now it belongs to China Grain Group Co., Ltd., a fortune 500 enterprise in the world.

Since its establishment, the company has taken the lead in strictly following the "International Grape Brewing Regulations" in China, taking the boutique route with the three models of "origin, variety and year", and integrating its overall development with international standards. Its products, Huaxia Great Wall series dry red wine, not only fill the blank of domestic dry red wine export, but also are exported to more than ten countries and regions such as Europe and America. 1998 was rated as "China famous export brand" by the State Commodity Inspection Bureau, and 1994 has been rated as "advanced enterprise with quality and benefit" by the state continuously, and won more than 30 awards at home and abroad. In 2000, it won the title of "China Famous Wine Protection Brand", and in 2002, it won the title of "China Famous Brand" and "China Famous Trademark". At the same time, Changli wine was also designated as the first batch of "geographical protection products" by the state.

For more than ten years, due to the strong brand position of products in domestic and foreign markets, enterprises have quickly stepped into the track of extraordinary development. The total assets have increased from the initial 7 million yuan to the present 6 1 10,000 yuan, and the annual output has increased from the initial design capacity 1 10,000 tons to the present 50,000 tons. In 2006, the output was 46,000 tons, and the profit and tax was 290 million yuan. Sales revenue ranks first in the same industry, and per capita profit and tax ranks first in the same industry in China. Enterprises have won a series of honorary titles such as "the first batch of national leading enterprises in scientific and technological innovation" and "the top ten leading enterprises in agricultural industrialization", and achieved rapid growth in economic and social benefits by leaps and bounds. "Huaxia Great Wall" has developed into one of the three major brands of China wine industry, with strong advantages. Huaxia Company is located in Changli County, Hebei Province, which is surrounded by mountains and seas. It was named "China Wine Grape Town" by the country. With its unique geographical advantages, China first introduced virus-free seedlings of international famous varieties such as Cabernet Sauvignon, Merlot, Chardonnay and Pinot Noir, and built the largest wine grape base in China at the earliest, realizing the "base of raw materials, improved varieties of the base and regionalization of improved varieties", which perfectly combined a good producing area and a good year with excellent varieties suitable for growing here. At the same time, advanced international complete sets of equipment, such as fermentation, aging, purification, deep filtration, cold stabilization and filling, are imported from Germany, France, Italy and the United States, which ensures the efficient operation of modern management mode and modern production technology.

"Green, aging, high efficiency, innovation, pragmatism, honesty and brand leadership" is the company's consistent quality policy, and now it has formed 30 varieties in three series. After 1989 won the special prize of the 29th International Wine Tasting Reception in France and 1990 won the gold medal of the 4th International Food Expo in Paris, the products won the international wine and spirits tasting reception in 2006, 2002, 2004 and 2005 respectively. In 2005, he won three gold medals at Brewster Wine Tasting, and a special gold medal and a silver prize at the 2005 London International Wine Tasting (Beijing). In 2005, the dry red wines from some small producing areas of China Great Wall 1998 and 1999 won two more gold medals, which established the international brand status of China Great Wall wines. In August 2006, Great Wall Wine was designated as the exclusive wine supplier for Beijing 2008 Olympic Games. People-oriented, improving the overall quality is the driving force for the company's rapid development. The company always adheres to the business tenet of "science and technology as the guide, quality as the development and management as the benefit", and has undertaken six national scientific research projects since the Seventh Five-Year Plan. The first bottle of dry red wine in China was born here, which filled the domestic blank. At present, the company has 2 international wine judges and 2 national wine judges. Professional and technical personnel with college education or above account for 76% of the total number of employees, and their cultural and professional qualities rank among the top in the same industry in China.

In order to transform the cutting-edge brewing technology into productivity in the first time, the company has accelerated the information exchange and cooperation between enterprises and scientific research institutions, and universities in the United Nations have developed new products, taking the lead in embarking on an integrated management road of production, learning and research. 200 1 cooperated with Northwest A&F University, China Agricultural University and Jiangnan University to study grape variety breeding and cultivation, wine brewing process, "AA Green Food Base" and "Food Industry Demonstration Enterprise" construction projects. In 2002, the State-level "50,000-ton high-grade dry red wine processing and expansion project and grape and wine R&D center construction project", "national leading enterprise of scientific and technological innovation", "key technology integration and industrialization demonstration of pollution-free grape production" and "AOC-level wine grape origin project research-Cabernet Sauvignon" were declared, and they were included in the national key development and support projects. In March 2002, it was rated as "the first batch of wine inspection-free products" by the General Administration of Quality Supervision, Inspection and Quarantine. In June of the same year, it was recognized as "AA-level green food" by China Green Food Development Center. In 2004, the first wine research and development center was established in China Agricultural University-COFCO-Great Wall Wine Science and Technology Research and Development Center of China Agricultural University. In June, 2005, the project of "HPLC-MS Library Construction and Fingerprint Analysis of Phenols in Red Wine" was completed, which passed the appraisal and acceptance by the International Ministry of Education and reached the international leading level. The completion of this project laid a foundation for the quality balance and product classification of Great Wall brand products, and provided a basis for the formulation of China wine quality standards. In 2006, Huaxia Company applied this scientific research achievement to declare the National Spark Plan-"Study on Phenols Control Technology of High-quality Dry Red Wine". From June 5438 to October 2007 10, Huaxia Company independently completed the research on the application of electrodialysis in wine cold stability and the research on new wine brewing technology, which passed the appraisal and acceptance by the Science and Technology Department of Hebei Province and reached the international advanced level. For many years, the Great Wall of China has been innovating the management of vineyards. In order to better explore the advanced management mode of the Portuguese Garden and ensure the excellent quality of the Great Wall brand, in 2006, Huaxia Company introduced seven varieties and 19 high-quality and famous wine grape seedlings from France, established the mother garden, and changed the traditional hedge posture to the horizontal dragon stem type, thus improving the quality of wine grapes and realizing improved varieties, regionalization and diversification of grape production. In 2007, we jointly undertook the national key "Eleventh Five-Year Plan" -948 project with China Agricultural University, and carried out the breeding of wine grape varieties and strains. Huaxia quickly occupied the domestic and foreign markets with the marketing strategy of "export-driven domestic sales and superior strength". Invested and expanded for six consecutive years, and built 10 underground vaulted wine cellars, celebrity treasured wine cellars and fine round wine cellars with the traditional architectural characteristics of China, becoming the largest wine cellars in Asia; Two sets of automatic filling production lines 10000 and 15000 bottles/hour were introduced from Italy; Imported high-quality oak barrels reach more than10.5 million; At the same time, several quick-acting freezers, international leading cross-flow filters and wine analyzers were introduced. A number of wine storage tanks and freezing tanks have been expanded, achieving an annual production capacity of 50,000 tons. At the same time, the "International Wine Grape Demonstration Park" was established according to the international model, which provided first-hand information for the large-scale development of grape bases and the development of new products.

First-class production area, first-class technical team and first-class equipment, Huaxia Company will continue to play a strong brand role in the face of new international competition. The company will realize intelligent production procedures, automatic control system, computer networking and scientific management, and build a wine industrial park integrating ecological protection, tourism and wine culture, so as to make Huaxia Great Wall dry red wine become the first brand in China.