Traditional Culture Encyclopedia - Traditional stories - The idol industry is a disguised form of involution, and fans are money printing machines. Do you agree?
The idol industry is a disguised form of involution, and fans are money printing machines. Do you agree?
I agree with this view. The idol industry is a very popular industry in modern times. In fact, this is also caused by the popularity of mobile devices and the rapid development of the Internet. In the past, when we were chasing stars, we would buy photos of celebrities to hang on our phones or stick them on our desks, and then follow their TV series. In addition, There is no other way. But now we have many ways to chase stars. We can see the news posted by celebrities on Weibo, and we can also go to the celebrity’s super chat to chat with other fans of the celebrity. This is also the so-called community. Moreover, current stars also hold concerts and release new albums, which allows many ordinary fans to participate. It's not the passive star-chasing mode like in the past, but more active. Nowadays, the idol industry is developing very fast, and a lot of idol talent shows have been produced. For example, the recently popular Youth With You and Produce Camp have this model.
This is actually taking advantage of the characteristics of fans and treating fans as money printing machines. In this era where traffic is paramount, having fans means having channels for monetization, and the more celebrities there are, the more ways to monetize. From this perspective, fans are indeed equivalent to money printing machines. Now not only the idol industry has become like this, but also many Internet celebrities have become like this. No matter which platform they are on, they all pay attention to the number of fans. In this era, fans are indeed a new economic model. As long as you accumulate enough fans, monetization will naturally not be difficult. Therefore, many people have focused on the idol industry, which is a new model that will attract a lot of fans.
So I agree with this statement. The fan industry is a disguised form of involution, which uses fans as money printing machines. This kind of marketing method is very novel and difficult to refuse. This is also a characteristic of the Internet age. As long as the number of fans is large enough, monetization becomes a very simple matter.
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