What are the problems in the innovation and transformation of physical retail?

With the development of China's modern economy and science and technology, the Internet industry continues to develop, and the transformation and upgrading of the physical retail industry is the general trend. However, in the process of innovation, transformation and development, there are also many inevitable problems. The following small series will explain it for you one by one.

First, the traditional management concept is difficult to change and lacks the necessary technical guidance. The physical retail industry has not correctly recognized the importance and necessity of transformation and upgrading, and has not further grasped the development strategy. In this process, they always take a cautious attitude, do not invest easily, do not make any changes, lack the user-centered concept, and lack the speculative ability to capture the needs of users. In addition, in the process of the physical retail industry, they are lucky to themselves, and the market positioning of their retail industry is inaccurate, which leads to the inefficient operation of the retail industry.

Second, the service management mode of the physical retail industry is not perfect. In this process, they not only lack scientific management mode and technology, but also lack corresponding high-tech talents. In addition, they lack a correct understanding of optimizing the user information collection and sorting mode, which eventually leads to the low quality of service of their enterprises, and the users can't get a good experience, which leads to the decline of popularity.

Third, the physical retail economy faces external environmental pressure. In the process of transformation and upgrading, the physical retail industry faces many similar retail industries, and the goods have not formed their own characteristics. In addition, in the process of transformation, it is also necessary to face the continuous increase of labor costs, water and electricity costs and other related costs. The physical retail industry has difficulties in operation and low profits, and is in danger of bankruptcy.

In short, the development of physical retail industry needs not only the efforts of enterprises themselves, but also the strong support of the state. As long as we seize the opportunity, be brave in innovation, use high technology, and adopt the online and offline sales model to improve sales efficiency and promote the continuous improvement of sales efficiency of enterprises.