Market Analysis of Animation Shop

With the development of market economy, the progress of high-tech information and the wide dissemination of mass media have greatly promoted the development of animation image and animation culture. Since 2006, the state on encouraging the development of animation industry support policies have been introduced, for the high-speed development of animation peripheral and derivatives industry provides an indispensable prerequisite.　　Animation industry is another major economic growth point after IT industry, and the rapid development and huge output value of animation derivatives have been increasingly attracted the general attention of countries around the world. Animation derivatives cover a wide range of products, such as sports and cultural goods, daily necessities, household goods, fashion products, exquisite jewelry, models and dolls, constituting a huge industrial chain. The product structure with a wide range of categories brings a large number of consumer groups and provides a strong guarantee for the sales of animation products. In China, the consumer group of animation industry is children and teenagers aged 3-30, and because of the influence of foreign animation culture in recent years, the consumer group extends to adults and even middle-aged people. The demand for animation has gradually become the ****same demand of the whole society. It is not only a kind of entertainment, but also represents a kind of culture, which is an important carrier to guide the youth to form a correct outlook on life and values.

As we all know, China has become a world-recognized animation consumer power, according to the current popularity of domestic animation peripheral products, far from meeting the needs of domestic youth, so that the animation industry has a very broad prospect. Bill Gates said: huge demand space, fewer competitors, to do such a market means winning without a fight!