What is online media?

The Internet has been called the "fourth media" after the three traditional media of newspaper, radio and television. Internet-based network media set the advantages of the three traditional media as a whole, is a cross-media digital media. Has a distinctive "personality" features, mainly:

A massive: network media can be implemented 24 hours a day, People's Daily, Xinhua and other news sites and Sina.com, Sohu.com and other portals to implement the 24-hour release has been nearly 10 years. Network media news dissemination of mass, also reflected in a powerful search function and easy to copy, easy to store and so on. Google, Baidu and other professional search engines and some websites have their own search tools, so that the online search for news has become very convenient. Readers can copy and store the information they need by copying and pasting, downloading, bookmarking and printing web pages.

Two: immediacy: immediacy is the network news dissemination of time-sensitive image expression. At the end of the last century, the network media coverage of breaking news, it has continued to create the first record of the timeliness of the release. In recent years, the rolling newsflash makes the timeliness of network news dissemination further embodied. With the emergence of network graphic live broadcast, audio live broadcast and video live broadcast, the immediacy of network news is perfected day by day. Network media in order to reflect the timeliness of news, the coverage of breaking news sometimes even the time of the news wire header accurate to the minute.

3, global: network media dissemination is much larger than newspapers, radio and television, is global." Network communication without borders", network communication space theoretically no national and regional restrictions.

4, interactivity: network media news dissemination is the media and the audience, the audience between the multi-directional, interactive communication. Interactivity, also known as interactivity, including "one-to-one, one-to-many, many-to-one, many-to-many" mode of communication, reflecting the combination of mass communication and interpersonal communication, is the characteristics and advantages of network media.

Fifth: multimedia: the network has a major feature is multimedia, which makes the network media have the ability to technically realize multimedia communication. Network communication of multimedia refers to the Internet using digital technology, compatible with newspapers, radio and television media means of communication, comprehensive stimulation of the audience's multiple senses.