How to treat makeup in the Forbidden City

How to treat the new makeup series of the Forbidden City?

Yan value online, beautifully designed, mainly the source of inspiration for each product packaging design and color matching design, all from the cultural relics collection of the Palace Museum.

Shit! What a warm feeling!

Then it's time to put the picture!

Crane series crane four-color eye shadow

Crane * * *, four-color eye shadow has four colors, except light gold has pearlescent effect, the other three colors are matte.

Pearlescent light gold

Dull light coffee

Matte orange

Matt brown

The picture comes from the Jane Book App.

The picture comes from the Jane Book App.

Crane series crane blush

Xianhe Blush is a very special light coral orange, translucent orange with a little pink. This color comes from the Palace Museum's cultural relics collection "painted enamel rectangular basin, jade coral chrysanthemum bonsai". There is a crane on the surface of the blush pattern, which echoes the packaging design.

The picture comes from the Jane Book App.

Crane series crane lipstick

The outer tube of crane lipstick is painted with a picture of plum blossom crane, aiming at nobility, and the tail of the inner tube is decorated with transparent auspicious clouds, which is ethereal and comfortable. At present, there are three colors of * * *, all of which are matte texture: "Sacrifice to Red" is taken from the color of porcelain in Yongzheng Dynasty, "Purple Indigo" is taken from the rose purple glaze in Jun Kiln, and "Palace Wall Red" is one of the three "cutting king colors" ridiculed last year. I don't know if I had used Yongzheng's favorite "Red Sacrifice" lip color earlier, there wouldn't be so many ups and downs.

The picture comes from the Jane Book App.

Six-color Forbidden City lipstick

The lip color of the six lipsticks comes from the national treasure color of the Forbidden City, and the appearance of the six lipsticks is inspired by the queen's clothing and embroidery. Black, white, red, cyan and yellow five-color system, with "Palace Blue" as the background color, with cranes, butterflies, deer and bees as the leading actors above, and hydrangeas, daffodils, landscape patterns, chrysanthemums and four-season flowers as the patterns below.

The picture comes from the Jane Book App.

The picture is uploaded from the Jane Book App, please wait a moment. ...

Introduce some I like.

Lang Yaohong

Pure color inspiration: the red glaze of the Palace Museum watches the statue of Lang kiln.

Beautiful Lang Yaohong,

A touch of the Forbidden City red that shocked all directions,

No one can match this energy.

Ignite yourself instantly,

It also illuminates others.

The picture comes from the Jane Book App.

Maple leaf red

Pure color inspiration: Baihua round box in the Palace Museum.

Fan Hong glaze is stable in color,

Red is a mixture of orange and brown.

Orange is inconspicuous, brown is not low-key,

Is the most suitable color for autumn and winter,

Implicit, reserved, with warmth,

The upper lip will fall in love at first sight.

The picture comes from the Jane Book App.

The picture comes from the Jane Book App.

These products, which represent the beauty of China's traditional culture or bear the imprint of China, are loved and sought after by consumers. In fact, it proves that China people have a deep desire for the rise of China brand. We not only need conscience domestic products with cost performance, but also long for domestic brands with great aura. Therefore, Shiqu also realized that China's marketing has already ushered in the best opportunity. Brands should know how to use China elements, tell the story of China well, show the aesthetics of China, and actively cater to the mood of China consumers.

For example, Taobao, the Forbidden City, which once again voiced today, officially announced a full set of makeup for the first time, instantly setting off social media hotspots. Simply observing the product, you will find that the beauty of China element is the crowning touch.

This is not just a matter of good-looking domestic products. It is also a kind of cultural heritage, a kind of cultural output, a product of thousands of years of history and culture, which only China people can understand.

No international brand can do it.

Instead of letting so many international makeup brands use "pseudo-Chinese style" to make money.

Some of them are really ugly, such as Givenchy's big red zodiac, and Armani's constant Spring Festival restrictions.

The picture comes from the Jane Book App.

The picture comes from the Jane Book App.

I'd rather give my wallet to the Palace Museum.

But to be honest, I hope that quality is a veritable Forbidden City, and it can't be superficial. Otherwise, after this gust of wind has passed, everyone is still more willing to buy their own DIY makeup.