What is the difference between WeChat marketing and traditional marketing?

What is the difference between WeChat marketing and traditional marketing?

The differences between WeChat marketing and traditional marketing are as follows:

1. Small and popular

WeChat is the leading social app, and almost every cell phone is equipped with WeChat application, which paves the way for WeChat marketing. WeChat marketing is usually a personal-to-personal transaction, and many people specialize in WeChat marketing, they don't register their own company, they don't have to think about product development, production, quality and so on, they are just sellers. Based on such characteristics, so a large number of people into the wave of WeChat marketing.

2. Solve the credit problem

WeChat marketing is a marketing model mainly for friends and family at the beginning, so it is a kind of trust based on reality. Through the recommendation of friends and family will naturally bring a lot of new customers, and this is also a kind of trust back to the circle, the customer through the trust of friends and family so as to facilitate the transaction. The biggest advantage of WeChat marketing over traditional marketing is: trust.

3. Platform Popularity

As I said before, WeChat is the leading social APP, naturally, WeChat platform has been very popular, through the current WeChat official statement, WeChat users have reached 600 million, covering more than 90% of the intelligent cell phone, and has become an indispensable tool for the daily use of people's lives.

4. No geographical boundaries and no time limitations

WeChat has no geographical boundaries, as long as your customer base is broad enough, your product ads can cover users in every city in the country, and there are no time limitations, 24 hours a day to browse and transmit content, even if it's the wee hours of the night in bed as fast and easy to operate.

5. Transaction convenience

The process of WeChat marketing, if you sell out the product, the transaction is very convenient, the customer only need to transmit the address, phone, contact can be, while the payment is more convenient, you can use WeChat transfers, WeChat red envelopes, the money that is sent to.

6. Low threshold

Whether you are a personal entrepreneur, micro-enterprise, small business, large enterprises can carry out WeChat marketing, there are no industry restrictions, crowd limitations, qualification restrictions, logistics restrictions. As long as you have the urge to want to start a business, you can do WeChat marketing.

What is the difference between WeChat marketing and traditional marketing? Does anyone know?

WeChat marketing is built on the platform of cell phone mobile as a carrier, in the era of big data network, WeChat user group is particularly wide, but also brought the era of WeChat marketing. Traditional marketing is based on the traditional offline mode of television, advertising, computers and other carriers. I hope to help you, please adopt it

What is the difference between doing micro marketing and doing traditional marketing?

The channels are not quite the same

Traditional marketing promotions are mainly online, organizing activities, etc.; micro-marketing promotions are mainly online, sometimes combined with offline promotional activities. There is also a difference between online and offline channels for incoming and outgoing sales.

The target market also has a certain difference, micro-marketing target market is more inclined to the young crowd.

Now many companies are transforming to do WeChat marketing, so what is the difference between traditional marketing and WeChat marketing? And do people know?

The biggest difference between micro-marketing and traditional marketing is that the way of marketing is different. Micro-marketing only have to operate on the phone can be, as long as you advertise to do, many people are both your customers, but also your promotion agent.

What is the difference between micro-marketing and traditional marketing

"Micro" is a fashionable new word of the times, relying on microblogging, microblogging and other platforms to promote and publicize the product, and real-time communication with the user. Nowadays, the Internet era is no longer about "small profits",

but about "big profits". How do we do this?

This is a question that deserves to be pondered.

Micro-marketing has the traditional network media marketing communication content of multimedia characteristics, communication is not limited by time and space, communication channel diversification, communication information can be precipitated by the long-tail effect and other advantages, and micro-marketing pay more attention to the details of the "micro"

, such as the market segmentation more

More attention to the "micro" details, such as market segmentation more "micro", accurate customer more "micro", more "micro" communication channels, the market demand-led economic times, only to meet the needs of customers more, in order to win the present.

Make full use of the functional characteristics of social media, precise targeting

Microblogging, microblogging and other social media platforms based on microblogging, microblogging, microblogging and other social media platforms, mastering a large amount of user information, from the public user profile, there are a lot of highly valuable information. Not only does it refer to age, job, occupation and other superficial things, but by analyzing the content released and shared by users, it can effectively determine the user's preferences, consumption habits and purchasing power and other information. In addition, with the development of mobile Internet, the feature of mobile Internet without geographic limitations will also bring great help to micro-marketing. In this way, through the target user's precise crowd targeting and geographic location targeting, micro-marketing can naturally receive better results than in traditional marketing.

Content is a key factor in the success of "micro-marketing"

For "micro-marketing", the boring introduction of enterprises and products will undoubtedly not attract the attention of the users, and similar to the sharing of life-related information. The more eye-catching it is, the more you market in rich content rather than perfunctory content for the sake of marketing. WeChat and microblogging as a communication tool, communication is the most important, not limited to the user to pass information, but also to guide the customer feedback information, real-time communication between the enterprise and the customer to achieve active users. At the same time, also invisible brand concept invisible to their respective circles of friends, attention group.

Businesses and customers have a high viscosity

People who have done market research know that it is difficult to get consumers to speak up, and sometimes prizes have to be used to motivate respondents, which is known as prize surveys. But Facebook, Twitter, Weibo, WeChat and corporate apps are changing all that. While the volume of data on the PC Internet is certainly greater than that on the mobile Internet today, the value of the mobile Internet data itself is that it paints a more complete and vivid picture of an Internet user's life path than the PC Internet. For example, on the PC, you can tell what you might be interested in, whereas in the mobile era, you can tell what you're doing every second of every day.

In addition to the turnover rate, the biggest significance of micro-marketing to the enterprise is to help the enterprise to build CRM system, maintain customers, and improve customer stickiness.

Lower cost to achieve sustainable communication

The power of unorganized organization is the biggest feeling brought by the Internet, based on social media platforms, micro-marketing can be organized at a very low cost to a large fan base, the fan economy can bring much value to the enterprise? For example, some companies just need to come up with some small gifts to establish an activity, will get a lot of fans to respond to the microblogging + comment on the gift activities, microblogging circle of friends "collection of praise gift" activities, these fans will have to run

go to tell each other, to do a full publicity, which is virtually impossible to achieve in the traditional marketing. In addition, the microblogging opinion leaders on the publicity campaign, can also reap the results of a large area to spread the net.

The essential difference between microblogging and traditional marketing?

Micro-marketing has the advantages of the traditional marketing model can not be compared, micro-marketing "advocated through the" virtual "and" reality "interaction, low-cost investment, high degree of participation, interactivity, real-time monitoring and other characteristics of the enterprise to take full advantage of the superiority of the social network marketing of the emerging model. So we must do a good job in the early stages of doing micro-marketing examination, set good goals.

Does anyone know the difference between doing microblogging marketing and doing traditional marketing? I have been doing traditional marketing, just contacted WeChat marketing do not know how to start,

WeChat customer base is incomparable to traditional marketing, the customer is huge

What is the difference between net marketing and traditional marketing

The difference is there, through the net marketing:

1. a large number of products can be selected

2. Because there is no store and dealer exploitation, the price is more than traditional Lower than 30%

3. Logistics industry is now basically 1-2 days

4. China's netizens 513 million, a lot of potential customers on the net, a wide range.

5. The application of mobile Internet terminals is now more and more popular and mature.

6. Enterprises using the Internet can realize low cost, high efficiency, and complete sales without credit

What is the difference between relationship marketing and traditional marketing?

Relationship marketing differs from traditional transactional marketing in its treatment of customers in the following ways:

(1) Transactional marketing focuses on a *** transaction, whereas relationship marketing focuses on how to keep the customer;

(2) Transactional marketing emphasizes less on customer service, whereas relationship marketing attaches great importance to customer service, which is used to increase customer satisfaction and cultivate loyalty;

(3) Relationship marketing focuses on customer satisfaction and cultivates loyalty, whereas transactional marketing emphasizes more on customer service, and relationship marketing emphasizes more on customer loyalty.

(3) Transactional marketing tends to have only a small amount of commitment, while relationship marketing has sufficient customer commitment;

(4) Transactional marketing believes that product quality is the main concern of the production department, while relationship marketing believes that all departments should be concerned about the quality of the product;

(5) Transactional marketing does not pay attention to the long-term relationship with the customer, while the core of relationship marketing lies in the development of long-term, stable relationship with the customer. The core of relationship marketing lies in developing long-term, stable relationships with customers.

What is the difference between traditional marketing and microsite marketing

Micromarketing is a series of processes of establishing and transforming, strengthening customer relationships and realizing customer value through strategic, manageable, and continuous online and offline communication, using the mobile Internet as the main communication platform, and in conjunction with traditional online media and mass media. Traditional marketing is a kind of transactional marketing, which emphasizes providing as many products and services as possible to as many customers as possible. Consumers have a strong communication in the consumption process, can see the reality of the product and experience the leisure fun of shopping, but also more to achieve the trust of the public.