What does crowdfunding mean in JD.COM? Crowdfunding is mainly divided into four categories.

JD。 As the fifth largest business segment of Jingdong Finance, COM crowdfunding was officially born on July 1 2065438, aiming at creating a crowdfunding platform with extremely low threshold, novelty and fun, and real participation of the whole people.

At present, crowdfunding is mainly divided into four categories: product crowdfunding, public welfare crowdfunding, equity crowdfunding and debt crowdfunding. JD.COM crowdfunding focuses on product crowdfunding. Product crowdfunding refers to investors investing in crowdfunding projects to obtain products or services. Generally speaking, you support me, and I use physical or virtual rights in return.

Crowdfunding in JD.COM is characterized by optimizing the gathered ideas, and investors find interesting and interesting projects. Their identities are not only consumers, investors, but also participants. In the early stage of the project, investors can establish in-depth interaction with fundraisers in product design, production and pricing, which can determine the future of products. These processes all reflect the real sense of participation and meet the needs of users' consumption upgrading.

Crowdfunding in JD.COM started in JD.COM. The advantages of COM-intelligent hardware and popular culture. For fundraisers, crowdfunding in JD.COM is not only a financing platform, but also an incubation platform. JD.COM is the largest self-operated e-commerce enterprise in China. COM's strong supply chain capability and resource integration capability can provide fundraisers with various resources from capital, production and sales to marketing, law and auditing, and support the rapid growth of the project.

Crowdfunding has three characteristics:

(1) exclusivity, that is, the products during the crowdfunding period are only sold in a single channel, and the same product returns and service returns cannot be enjoyed in other channels;

(2) Pre-sale, that is, the investor pays first, and after a period of manufacturing or pre-service preparation, the fundraiser gives the investor a product return or a service return;

(3) There is a lower limit, that is, the funds raised by the crowdfunding project need to reach a certain lower limit of scale, otherwise the project cannot be successfully launched.

At present, the development of domestic crowdfunding is in the ascendant, and crowdfunding has become an important field of Internet finance. With the increasing acceptance of Chinese people and the gradual liberalization of regulatory policies, the crowdfunding market will have great development potential. Crowdfunding will not only broaden the financing channels of fundraisers, but also change the traditional e-commerce model.