How do life insurance marketers sell life insurance?

Whole life insurance is a pure protection type of insurance with death as the condition of insurance benefit payment, the insurance period is for life, when the insured dies or becomes disabled during the policy validity period, the insurance company will pay the insurance benefit according to the contract. Whole life insurance is very suitable for people who are more aware of insurance because it only provides death benefit and has a single insurance responsibility. However, in marketing, we often encounter this situation, that is, this kind of people are also very interested in term life insurance, and tend to buy term life insurance because of its cheaper premiums, which makes whole life insurance in the sale of a big discount. How do we deal with this situation? First, we need to clarify the difference between whole life and term life insurance. Whole life insurance has been mentioned in the previous interpretation, this will not repeat; term life insurance is in the life insurance contract for a certain period of time for the insurance period of death insurance. According to the provisions of the term insurance of the insured in the insurance period of death, the insurer will pay the beneficiary a fixed amount of money; such as the expiration of the survival, the contract will be terminated, the insurer has no obligation to pay, and does not return the premiums received. So the obvious difference between the two is: the same amount of protection term life insurance premiums are low, term, no return; and whole life insurance premiums are high, no term, there is a return. Clearly this difference, we and the customer for effective communication is very necessary. Second, we have to judge, customers because the term insurance premiums are cheaper and prioritize the purchase, this choice is correct? On the surface, it doesn't seem wrong. Customers buy insurance to protect, no doubt, the point is completely correct, but in-depth analysis, we will find that there is a big blind spot in his understanding of insurance, that is, the difference between term insurance and whole life insurance is not completely clear. In response, we need to communicate with the client about the difference between the two and ask him to purchase whole life insurance. Here are three reasons for the discourse communication for reference: Way 1: Yes, you can buy term insurance, and the premiums are indeed cheaper, but I don't want you to complain about me in a year or two. There are two ways to get insurance: the cheap way to get insurance and the right way. With the cheap method, you only pay a small premium for term life insurance. But the biggest problem with term insurance is that it has an expiration date, and perhaps when you need the coverage the most, the policy also expires. When the policy expires, you will have no coverage at all and you won't get back a penny of what you paid for. That's why I recommend that you take the right approach to whole life insurance. Maybe you pay a higher premium at first, but the insurance company can never cancel your coverage and you can have it for as long as you want. If you don't need the coverage anymore, you get your premiums back, and even better, the insurance company pays you interest. Isn't that what you want? Buying a life insurance policy is actually buying it for your family, reflecting your responsibility and love for them. Since it comes from a sense of responsibility and love, of course, you should choose the one with no expiration date, don't you think? Mode 2: If I know that a person is going to die soon, I will advise him to buy term insurance; if I know that a person will live a long life, I will suggest him to buy pension insurance. As you know, I can't predict whether a person will die early or live a long life, can I? So I suggest you take a middle-of-the-road approach: take out whole life insurance. Approach 3: Buying term insurance is only a short-term need and the premiums are cheaper, so there is no choice if you are not very cash rich; however, if you are planning for a lifetime of protection, the premiums for whole life insurance are relatively low ...... Thirdly, it is important to tailor the sale of whole life insurance to the needs of the individual, while being firm in your conviction that my advice is the right thing to do, and to tell the client, trust me it's right! By doing these three things, selling whole life insurance is never difficult!