What is the online business model of cold chain?

How is the online business model of cold chain

In recent years, the development of China's cold chain is in full swing, for the current business model of China's cold chain, the Cold Chain Committee, through the research of the industry, has sorted out six major business models.

The first one is transportation-based

Transportation-based refers to the low-temperature transportation of goods, including mainline transportation, regional distribution and urban distribution. At present, the representative enterprises of China's cold chain operating in this mode are Shuanghui Logistics, Rongqing Logistics and Zhongrong Logistics.

The second type: warehousing type

Warehousing type refers to low-temperature warehousing business, providing customers with low-temperature cargo storage, custody, transit and other warehousing services. At present, the representative enterprises operating in this mode in China's cold chain market include Taikoo Cold Chain and Pufis.

The third type: urban distribution type

Distribution type refers to the city to engage in low-temperature warehousing and distribution of integrated business, according to this mode of operation of the enterprise at present has a certain regional limitations, it is difficult to realize the cross-regional services, but the profit is not bad. In this regard, such as the Beijing fast line, Shanghai new daily, Shenzhen Shuguang.

The fourth type: integrated

Integrated refers to the low-temperature warehousing, trunk transportation and urban distribution and other integrated business. For example, China Merchants Cold Storage, Shanghai Guangde, Beijing Cold Storage and so on.

The fifth type: transaction type

Transaction type refers to the wholesale market of agricultural products as the main body engaged in low-temperature warehousing business, for example, Lenovo Baishazhou, Shenzhen Agricultural Products, Jiangsu Runheng, Fujian Mingcheng, and so on.

Sixth: supply chain type

Supply chain is around the core business, through the control of information flow, logistics, capital flow, from the beginning of procurement to the end of the entire process of providing low-temperature transportation, processing, warehousing, distribution services, and then by the distribution network to deliver the product to the hands of consumers will be the supplier, manufacturer, logistics, distributors, connected to a whole functional network chain structure. The cold chain in China is currently operated in this mode. Currently, Wuhan Liangzhongxing is the representative enterprise of China's cold chain operating according to this model. In the U.S. cold chain market, the representatives of enterprises such as SYSCO, USFOOD.

This kind of supply chain model is the choice of large enterprises with strong strength, and from our experience, it is also the more advanced and viable model for the development of cold chain logistics in China at present. We believe that more enterprises in China's cold chain will develop in this direction in the future.

Currently, China's larger third-party cold chain logistics enterprises are: Shuanghui, Sinotrans, Jinjiang Cryogenics, Chongqing Xuefeng, Xiahui Logistics and so on. The rise of cold chain logistics in China has attracted the penetration of foreign logistics enterprises in China's cold chain logistics market: China Merchants and the U.S. American Cold Company set up a joint venture of China Merchants American Cold; Australia's largest cold chain logistics provider, Swire, enters South China; and Pufis builds a cold chain warehouse in Shanghai. More and more logistics companies enter the cold chain market in China, however, after the development in recent years, they found that the survival of the state of some difficult, last year's "Planning" really let the cold chain "hot" a, and this year the cold chain logistics has begun to cool down.

The cold chain "cake" is not as rich as imagined, to eat this piece of cake is not as easy as imagined. Zhengzhou Dennis Group, the person in charge of the whole day through the Logistics Co., Ltd. has encountered a problem: they will often be distributed to the various convenience supermarkets in Henan Province, ice cream, popsicles and other frozen food needs to be preserved at -18 ° C, and each time to the distribution of the amount of each store is very small, that is, the distribution of small refrigerated trucks, the compartment of the utilization of space is also very low, so that the cost of transportation has become high, and there is no market to achieve the multi-temperature partition of the refrigerated trucks. At present, there is no refrigerated truck that can realize multi-temperature partition to satisfy them in distributing refrigerated food and room temperature food at the same time. LTL cold chain logistics has always been a business that most cold chain logistics enterprises avoid. Bowoqin launched the "net of Chin cold fresh LTL logistics" business, but after nearly two years of market test, the initial start of the four lines has now only three left.

In addition, July 1 this year, the implementation of the "highway safety protection regulations" has become the focus of attention of many logistics companies. Article 66 of which clearly stipulates: "for 1 year illegal overloading transport more than 3 times of freight vehicles, by the road transport management agency to revoke its vehicle operating license; for 1 year illegal overloading transport more than 3 times of freight vehicle drivers, by the road transport management agency ordered to stop engaging in business transportation; road transport enterprises 1 year illegal overloading transport of freight vehicles more than 10% of the total number of freight vehicles in the unit, the road transport management agency shall order the road transport enterprise to suspend and rectify its business; if the circumstances are serious, it shall revoke its road transport operation license and announce it to the society." The implementation of this regulation has put forward harsher requirements for the survival of cold chain logistics enterprises. Nowadays, the price of diesel has risen from about 5 yuan per liter three years ago to nearly 8 yuan per liter; the salary level of logistics drivers has been adjusted from about 1,700 yuan per month three years ago to more than 3,500 yuan. The cold chain logistics price of several large domestic frozen food enterprises has basically remained at the same level in the last two years, and there is also a phenomenon that the logistics price of some routes has decreased rather than increased. Against this background, the phenomenon of overloading is difficult to avoid. After the implementation of the regulations, the operation cost of logistics enterprises will be further increased, and the production and development will be more difficult. In this regard, the relevant industry organizations and business representatives are actively communicating with the transport authorities in the hope of setting up a certain buffer period, relaxing the rules for certain types of vehicles within a certain period of time, and gradually implementing the provisions of the Regulations. In addition, the relevant departments need to develop as soon as possible to adapt to China's national conditions of the new standards for vehicle transportation, logistics enterprises should be able to get out of the "over the limit" of the dilemma.

For cold chain logistics enterprises, the current urgent need to solve the business model problem. At present, the concentration of China's logistics is very low, and the market share of the top ten cold chain logistics enterprises is less than 6%. In this regard, Mr. Liu Weizhang, the Secretary General, believes that "China should also take the route of intensification like the United States." In addition, cold chain logistics is a kind of specialized logistics, which is only confined to the field of frozen and chilled food, and the scale is relatively small compared with that of ordinary logistics of steel and coal, etc. This also leads to the fact that many enterprises which used to be engaged in the public sector have been in the business of cold chain logistics. This has also led to a number of enterprises originally engaged in public ****basic logistics to enter the field of cold chain, found that the original network construction is not suitable for cold chain logistics, and can not be transplanted to the original development model. Cold chain is to serve the whole industrial chain, so cold chain logistics must be subordinate to production. In order to develop and grow, cold chain logistics enterprises should analyze the structure of the industry chain, so as to build and develop cold chain logistics in the industry as a whole, not just a part of it.