What is the difference between live e-commerce and traditional e-commerce

Different marketing methods, different interactivity, different purchase methods, etc.

Different marketing methods: traditional e-commerce generally uses search engines, social media, advertising and other methods for marketing. Live e-commerce is to promote products through live webcast platform and live broadcast of anchors. The anchor can demonstrate the use effect of the product in the live broadcast, interact with fans, and increase the user's stickiness and purchase desire.

Different interactivity: traditional e-commerce interacts through websites, apps and other forms, and users need to find the products they need through search and screening. Live e-commerce enhances the user experience through the interaction and communication between the anchor and the user. Users can put forward their own questions or opinions in the live broadcast, and the anchor can answer and solve problems in time, thus improving users' confidence and satisfaction in purchasing.

Different purchase methods: traditional e-commerce generally purchases through websites or apps, and users need to fill in relevant information on the purchase page and pay for it, waiting for the merchant to deliver the goods. Live e-commerce purchases directly in the live broadcast. Users can click the purchase button in the live broadcast and jump to the payment page to complete the purchase. The purchase method in the live broadcast is more convenient, which allows users to complete the purchase more quickly.