How to deal with the marketing strategy in the growth period?

When the product enters this period, its sales and profits show a rapid growth momentum. Therefore, the strategic thinking of enterprises is to extend the growth period as much as possible and maintain the vitality of brisk sales.

Main characteristics of 1. growth period

The growth period is characterized by the following three points:

(1) Commodity sales rose rapidly:

(2) The production and sales cost is greatly reduced, and the quality is stable; (3) Prices tend to decline, profits rise and competitors join.

2. Marketing strategy in growth period

The marketing strategy in the growth period mainly includes the following points:

(1) adapt to the market demand, concentrate the necessary manpower, financial resources and material resources, improve and perfect the production technology, improve the product quality, increase the variety of colors and expand the product batch; ② further subdivide the market and expand the target market; (3) changing the advertising target, from raising the popularity during the investment period to establishing the image of enterprises and products, with the focus on striving for famous brands; ④ Establish an efficient distribution channel system.