Travel website project planner sample

How to make a website planner

Website planning is to analyze the market, determine the purpose and function of the website before the construction of the website, and make plans for the technology, content, cost, testing and maintenance of the website construction according to the needs. Website planning for website construction plays a role in planning and guidance, the content and maintenance of the site to play a role in positioning.

Website planner should cover all aspects of website planning, website planner to write a scientific, serious, detailed, factual. General site plan contains the following:

First, the construction of the site before the market analysis

1, the relevant industry market is how the market has what kind of characteristics of the market, whether the company can carry out business on the Internet.

2, the market analysis of major competitors, competitors online and their website planning, functional role.

3, the company's own conditions analysis, company profile, market advantages, can use the website to enhance the competitiveness of which can build the ability of which kind of website.

Second, the construction of the site purpose and functional positioning

1, why build a website, in order to establish a corporate image, publicize the product, e-commerce, or the establishment of industry-specific website? Is the basic needs of the enterprise or to develop the market.

2, integrate the company's resources to determine the function of the site. According to the company's needs and plans to determine the type of functionality of the site: enterprise Web site, application-based Web site, business Web site, e-commerce Web site; corporate Web site is divided into corporate image, product promotion, online marketing, customer service, e-commerce and so on.

3, according to the function of the site, to determine the purpose of the site should be achieved.

4, the construction of the intranet and the scalability of the site.

Third, the website technical solutions (of course, this is to discuss with a professional website construction company)

According to the function of the website to determine the website technical solutions.

1, the use of self-built servers, or rent a web host.

2, choose the operating system, with windows or unix, linux. analyze the input cost, functionality, development, stability and security.

3, using the template self-service station, station building packages or personalized development.

4, site security measures, anti-black, anti-virus program (such as the use of web hosting, the project by a professional company on behalf of the work).

5, choose what kind of dynamic program and the corresponding database. Such as program asp, jsp, php; database sql, access, oracle and so on.

Fourth, the content of the site and the realization of the way

1, according to the purpose of the site to determine the structure of the site navigation

The general corporate website should include: company profile, corporate news, product introduction, customer service, contact information, online message and other basic content. More content such as: Frequently Asked Questions, marketing network, recruitment, online forums, the English version and so on.

2, according to the purpose and content of the site to determine the site integration function.

Such as flash guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search query system, traffic statistics system.

3, to determine the structure of the site navigation in each channel of the sub-columns.

Such as the company profile can include: president's message, development history, corporate culture, core strengths, production base, scientific and technological research and development, partners, major customers, customer evaluation, etc.; customer service can be included: service hotline, service objectives, service programs.

4, to determine the realization of the site content.

Such as the product center using dynamic program database or static page; marketing network is to use a list of ways or map display.

Fifth, web design

1, web design art design requirements, web art design is generally consistent with the overall image of the enterprise. To pay attention to the web page color, picture application and layout planning, to maintain the overall consistency of the web page.

2, in the adoption of new technologies to consider the main target groups of visitors to the distribution of geographic, age class, network speed, reading habits.

3, the development of web page revision plan, such as half a year to a year for a larger-scale revision.

Six, the cost of the budget

1, the initial budget for the cost of the enterprise station, generally based on the size of the enterprise, the purpose of the station, the approval of the superiors.

2, the professional station-building company to provide a detailed description of the features and offer, the enterprise cost-effective research.

3, the price of the site ranges from a few thousand dollars to more than 100,000 yuan. The cost of website construction is generally proportional to the functional requirements.

Seven, website maintenance

1, the server and related hardware and software maintenance, the possible problems to assess and develop a response time.

2, database maintenance, the effective use of data is an important part of the site maintenance, so the maintenance of the database to be taken seriously.

3, content updates, adjustments and so on.

4, the development of relevant website maintenance regulations, website maintenance institutionalized, standardized.

5, Description: Dynamic information maintenance is usually arranged by the enterprise to update the management of the corresponding personnel online; static information (that is, without the use of dynamic program database support) can be maintained by a professional company.

Eight, site testing

Before the release of the site to carry out detailed and thorough testing to ensure normal browsing and use. The main test content:

1, text, pictures, whether there are errors.

2, program and database testing.

3, link whether there are errors.

Nine, website publishing and promotion

The above is the main content of the website planning, according to the different needs and purposes of building a website, the content will also be in the increase or decrease. In the beginning of the construction of the site must be careful planning, in order to achieve the expected purpose of building the site. Each of the above steps is very important to the construction of a website, must be detailed, accurate, in place. Only the preliminary work is done, the latter work can be carried out smoothly.

Tourism website project planning (a)

A description

The main body of the business will be to the public (mainly college students and young people) to provide free information services and to the self-help travelers as a specific source market for travel-oriented services, which is embodied in the uchostelling ("university hostels") website. u& amp;c hostelling amp;C HOSTELLING (university hostel) foothold in the u&c (univercITy&college), mainly embodied in the "hostelling (youth hostel)". With the birth of the domestic university travel agency development and the rise of the university tourism fever, how to dispersed university tourism supporting resources in order and organization of the development, the formation of a large cross-regional tourism service system, widely for the increasing number of college travel students to provide transit station services, is a lot of college students hope that is also a lot of tourism business organizations are considering.

Hostelling International (IYH), although it has entered China and achieved a certain degree of success, its services are currently concentrated only in the economically developed Pearl River Delta region (Guangzhou, Nanhai, Zhuhai, Zhaoqing, Shenzhen), which is a big gap with the current travel requirements of college students. In the vast tourist hotspots, similar to the youth hostel service is quite a lack of even no, in the face of college students this huge tourist groups, in recent years, the emergence of the "tourist point of reception of colleges and universities" and other budding state of college students travel service intermediary, but its reputation has always been difficult to stabilize.

In response to the large number of college travelers to travel areas "youth hostel" type of service needs, uchostelling site will be through the network form, combined with the establishment of college travel agencies around the country, through the cooperation and merger (has established the corresponding tourism organization) and employment of part-time (has not yet been established in the corresponding system) and so on, in the field of online college students in the field of the different places to meet, The company's service programs include local tour guides and companions to establish a mobile youth hostel service system with colleges and universities as the main venues.

Second, technology

1, front-end:

A number of business liaison personnel with experience in tourism development and youth hostel business management experience, while the site has an experienced team of tourism information collection and editing.

(1) Booking system: provide customers with online booking of air tickets and related services.

General class inquiry

Air ticket forecast

Order inquiry and modification

Refund

Agent ticket issuance/refund/order maintenance functions.

(2) Hotel System: Provide fast, convenient, and reliable online service for customers who need to inquire and book hotels on.

Customer Login

Hotel Inquiry

Hotel Booking

Change Booking

Cancel Booking

Room Maintenance

Inventory Alert

Refund Module

(3) Tourist Route System: Provide customers with fast, convenient and reliable online tourist information service and online booking. booking.

Customer Login

Information Inquiry

Line Booking

Change Booking

Cancel Booking

Travel Agency Management and Maintenance

(4) Payment System: Provide various online payment functions.

Three, visitors benefit

By visiting this site, Internet users can see a wealth of travel information and travel guidance set specifically for college students, and can contact a variety of travel help agencies, such as the way to reach the travel destination, spending, time, landing point and after the arrival of the destination of the itinerary arrangements and so on, from the college to the university.

Four, market analysis

According to incomplete statistics, China's Internet users are now close to 700 million, with the growth of campus Internet users, mainly college students, the number of Internet users in China has increased dramatically.

Starting in March 20XX, under the e-commerce boom, travel websites, as a clear pattern of ICP, its development prospects were once widely concerned, several major domestic travel websites have acted, the most notable is the country's largest travel website Huaxia Tourism and TOM.COM to reach a cooperation intention. Tourism sites do not involve distribution and payment issues to e-commerce as the main form, a hot spot for investment.

But whether it's Huaxia Tourism, China Tourism Information Network or the upstart Ctrip, they all focus their business on the "travel industry" above, focusing on the plane booking, hotel room reservations, and other traditional tourism business, in the individual self-guided tours, student backpacking tours have always been unable to engage in the characteristics of the services provided by the essence of the real place, the performance of the only introduction of the relevant travel knowledge and the travel agency to provide routes and attractions introduction. The services provided are not practical in nature, as they only introduce the relevant travel knowledge and the routes and attractions provided by travel agencies, and the details of individual tours are seldom mentioned. Although the Ctrip travel network has emerged at the end of last year to make some features in the individual self-guided tours, its positioning is still with the shadow of the traditional self-guided tours, and does not fully take into account the college students' travel class, and its Ctrip tours are still difficult to operate for the college students in the school.

On the other hand, many travel websites claim that online travel is cheap and comfortable, but people familiar with the travel agency business know that it is difficult to reach the size of the travel team through online ticketing and booking, that is, it is not possible to enjoy the discounts that travel agencies receive, and the current online travel landscape is nothing more than a website that spares no effort to sell advertisements at a reduced price, which is not a way to survive in the long run. According to a survey, a large number of casual travelers in the entire travel market, more than 90 originally not travel through a travel agency to travel, and in this batch of casual travelers in the Internet, is the current travel site is really competing for the target customers. In a sense, the traditional travel agencies and travel sites in the end there is no head-to-head. At present, the development of domestic tourism website mainstream travel agency structure adjustment, with the development of tourism website has nothing to do. Online travel must be based on their own characteristics out of their own way, do some through the Internet can easily realize the service.

On the other hand, as people's living standards and knowledge level of the double increase, the requirements for travel is also more and more demanding, the traditional "duck duck" with the group tours of the many travelers out of the attraction, in the young people, independent and free self-help tours more and more recognized, but a serious problem in the face of the rapid development of self-help tours (backpacking) group, the domestic social support facilities are not enough to keep up with the demand, and the development of the Internet is also very important. However, a serious problem is that in the face of the rapid development of self-help travel (backpacking) group, the domestic social facilities can not keep up with the demand, resulting in a lot of post-travel sequelae. uchostelling (university hostel) is through the network will be "youth hostel" type supporting services in the domestic conditions of the university district first established. At present, in many tourist areas in China outside Guangdong, there is no organization directly named youth hostel, but similar service for backpackers has appeared in the hotel, which reflects the actual needs of the market, such as Dali in Yunnan Province, Guilin, Guangxi Province, there are self-help travelers to serve the ancillary accommodation hotels, in Shanghai, the old hotel on the side of the Huangpu River, the Richard Hotel is also very close to the standard of the youth hostel, but they lack a certain degree of systematic coordination, in the tourism industry, and the development of the youth hostel.

This year's event was the first of its kind in the world to be held in the United States.

In late March, representatives from 12 Chinese cities, organized by the Guangdong Youth Hostel Association, discussed plans to promote international youth hostels in China, with several youth hostels reportedly opening in different cities across the country within a few years. A new tourism pattern is showing signs of emerging, and China is making full hardware preparations for the new spirit of tourism in the future.

Business model

1. Information content

In the United States, no matter what type of tourism website, its information content generally involves the following aspects:

Attractions, hotels, tourist routes and so on. The information in the area.

Travel knowledge, travel notes, travel news, currency exchange, destination weather, environment, humanities and other information, as well as travel observations.

Information on products and services related to tourism, as well as various offers and discounts.

Airline, hotel, car rental service search and booking, etc..

2. Service Functions

From the perspective of service functions, the service functions of different tourism websites include:

Collection, dissemination and exchange of tourism information.

Search and navigation of tourism information.

Online sales of tourism products and services, including tickets, hotels, restaurants, catering, automobiles, tour groups and so on.

Personalized customization services, it has become a travel site, especially online booking services site must have the function. Like expedis, previewtravel, travelocity and other sites have the function. At present, the specific practices of the sites in this regard are similar, usually by the visitor to define an account (user name and password), and then log in, then the site will provide some functional options similar to the following:

Basic customer information: such as name, phone, e-mail, address, passport / visa information.

Credit card information: e.g. card number, expiration date, card type, etc.

Travel demand: such as when the user most wants to start traveling; which airline most want to take which flight, the number of frequent flyers; most like to rent that type of car; most willing to stay in what hotel, etc.. This information reflects the criteria for selecting a travel route. After storing this information, the server will help customers find relevant service information based on this information, and this information can be modified and deleted at any time.

Change account password: Reminder when password is forgotten.

To summarize, this customized service has the following effects:

It can avoid filling in the same information repeatedly during the booking process, and improve the efficiency of booking.

Accumulate customer consumption (e.g. flight distance) as a basis for promotional incentives.

Push travel information in a more targeted way, especially when the customer does not find a satisfactory solution, you can entrust the server to monitor and track, and when there is information that meets the criteria, promptly alert the customer by email.

Depending on the destination selected, provide information on local weather, human environment, tourist features and currency exchange.

3. Profit-making links

The earning links of different types of travel websites are different, and are summarized in the following modes:

The website has a large amount of information, and the quality of the information is high, so it can get a high visitor rate, which attracts online advertisements. This is the basic idea of the general information site to achieve revenue.

Provide online trading functions, from which to gain revenue. At present, the main products and services sold on the Internet are airplane tickets, hotel reservations, the formation of tours, travel goods and so on.

Provide online display services for travel service units and collect service fees.

Like many community sites, many travel sites derive revenue from things like sponsorships and partnerships.

4. Website promotion

From the point of view of the characteristics of tourism websites, the promotion of tourism websites can be as follows:

Registering URLs in comprehensive navigation platforms and search engines.

Setting up icon advertising links in related websites. In view of the very wide distribution of tourism consumers, so a tourism website tourism advertising can actually be scattered in various fields, for example, hot spring bath site advertising can be put into the beauty salon website, business travel booking service advertising can be put into the talent website. The key is to choose according to the characteristics of the audience, mutual crossover is the basic idea and the characteristics of the tourism website advertising; and in terms of service functions can complement each other between the tourism website links, is also a good way to promote the site.

Exclusive cooperation with the navigation station or search engine with a high rate of visits, the booking service will be integrated into the navigation station or search engine.

Attract and maintain an audience through email publications and online customization.

Questions to ponder

Looking at the business model of the U.S. travel industry websites, there are a few points of concern:

1. The quality and quantity of information

Browse expedia, travelocity, previewtravel, itn, americanairline and other heavyweight sites, users can get the impression that tourism resources, related information is not only a huge amount of accuracy and timeliness, but also very well organized.

2. Personalized customization service

For travelers, a tour is a lot of factors to consider, not only the tourist characteristics of the destination, customs, safety conditions, but also to consider transportation, currency, time and budget. Customized services are faced with the different needs of each consumer, and thus should be able to dynamically and relatively accurately provide more comprehensive reference information and combinations according to different needs. The website designer has to comprehensively collect, refine and integrate the characteristics of different consumers' needs, pre-segment this information and store it in a database for audience retrieval. As there are more aspects involved, the data relationship when building the database becomes very complicated, and the task of system analysis and planning in advance is very heavy. From the few sites we visited, we can see that a lot of details are very well thought out, and even those that are not thought of are thought of for you, and users can learn a lot of skills and knowledge from them.

3. Brand competition stage

Such as the quality of customer service, marketing links to deal with the good and bad, advertising and image building, that is, to establish the credibility and reputation of the service. Case studies from the site can be found, many transactions are generated in the repeat customers, indicating that these sites have a high degree of credibility and reputation, the power of the brand plays a pivotal role. If you can't make it big on the Internet, it's hard to grab more market share.

4. Visits are the foundation and the key

It seems to be true for any website, but it is especially true for travel websites. Any transaction is to have a certain number of consumer groups as the basis, that is to say, in the consumer groups only a certain percentage of visitors will become the transaction customer. Therefore, the larger the base of the consumer base, the larger the number of transactions that should be generated. This is why travel booking sites should pursue the number of visitors, spend huge sums of money to buy out the travel services of large portals, form close strategic partnerships, use branding to cooperate with related sites *** with the expansion of the market, and effective links to related sites and so on.

5. The key to travel booking services is preferential

The huge potential of the tourism market has also attracted a large number of companies to enter the market for gold. In the fierce competition, in addition to the quality of service, travel characteristics and other factors, the price is the most important factor. Therefore, discounts and special offers on air tickets and fluctuating prices in hotels according to the degree of low and high demand are all products of competition, the purpose of which is to attract consumers. With online real-time booking systems, the speed of dissemination of information on special offers has increased, and the scope of the audience reached has increased. Thus, capturing such information in real time and making it a major factor in attracting the audience becomes the basic reason why there is a market for online sales of travel. Not only that, but the ability of the site to aggregate information and interact with it in a highly real-time manner makes it more attractive.