How traditional websites open up communication channels in the mobile terminal

The platform advantage of mobile new media is the primary entry point for traditional media to expand their space, which mainly includes four aspects. First, the mobile APP client. Traditional media can put all kinds of content and extended services after repackaging interpretation, to adapt to the way mobile users watch reading transplanted to the cell phone client APP, increase social sharing, supporting a variety of social services, enhance the user experience. It should be noted that this approach requires continuous improvement and optimization based on user behavior and demand, pure outsourcing development is difficult to achieve, the need to organize a professional R & D team, the need for a long-term investment process and technical support. Second, the website (mobile version of the website). In the past, talking about new media is to build a website, for a time, the mainstream traditional media have established their own websites, but in fact, after years of operation, the effect is not ideal, the website promotion difficulties seriously impede the development of the site, the lack of direct access to users, resulting in a variety of value-added services can not be realized, so, in the author's opinion, the website (mobile version of the website) is not the first choice, just a supplement. Third, the news client. Injection of Tencent, Sohu, Netease News or ZAKER and other news clients, to become one of the sub-projects, to enhance the rate of arrival of information. The news client is an extension and supplement to the APP business, which can effectively increase the number of external links to achieve the role of APP publicity and promotion. Fourth, other supplementary forms. For example, the opening of official microblogging, micro letter public number, regularly send or recommend valuable information and so on.

Optimizing content and services. The integration of traditional media and mobile new media should be based on their respective advantages and characteristics, complement each other in terms of content and services, and constantly optimized, as reflected in the following four aspects.

One is to improve the depth of thought and occupy the high point of content. Standing at the high point of knowledge, thought, culture and information, it provides audiences with in-depth and creative content, promotes and disseminates new knowledge and ideas, leads the trend of social progress, and plays the functions of propaganda, explanation, integration and guidance of mainstream ideology. Secondly, it pays close attention to the theme of the times, conducts topic selection and planning for the market, and publicizes positive energy. Rely on independent, profound and valuable in-depth reports and analytical commentaries to win the recognition of the audience. We will establish brand advantages, cultivate authority and credibility, and establish the right to speak in the mixed information world. Third, explore and improve the new "interpretation framework". In a way that the audience is willing to accept, in accordance with the audience's aesthetic requirements for information packaging and dissemination forms, and in response to the feedback from various channels, we will make timely and proper disposal and provide reasonable solutions to help the audience correctly deal with all kinds of contradictions, so that we can win the audience's trust in a shorter period of time. Fourthly, the collection of brand advantages of traditional media and new media should be utilized. Enhance the influence and credibility of the media brand, give full play to the combined brand advantages of traditional media and new media, and strive to become a large-scale authoritative media with comprehensive operational capabilities, to create a healthy public opinion environment for the community, to promote the development of cultural industries, to create a harmonious society, and to build a quality of life.