Why do jewelry stores sell diamond rings and can't see red gem ring?

There are many reasons why it is difficult to see red gem ring in jewelry stores, which is the result of merchants' consideration from all angles.

Jewelry stores generally sell jewelry products with relatively high purchase rate. Ruby and other colored gems have developed in China for a relatively short time, and people's understanding of colored gems is still limited, which is far less than that of gold and diamonds in terms of purchase rate.

However, with the improvement of people's living standards, people's purchasing power is constantly increasing, coupled with the rapid development of jewelry industry and people's gradual recognition of jewelry investment and collection functions, the popularity of colored gems is rising. It is believed that it is not impossible for colored gems counters such as Red gem ring to appear in jewelry stores in the near future.

Many jewelry stores are afraid to set up colored gems counters. Another very important problem is the difficulty in sales and high cost. Ruby is one of the five most precious gems in the world, and its price is naturally not cheap, but the number of people who have the ability to buy it is still limited, which is a great challenge for salespeople and companies.

The main reason for the high sales price of Red gem ring is the high cost, which is also a great burden for the company. As long as Red gem ring is not sold, its cost is increasing every day, and the company cannot recover its capital, which is a heavy burden for the company.

In addition, it is also inconsistent with the positioning of the brand itself. Many brands position themselves as civilians, while red gem ring belongs to the category of high-grade jewelry, which is inconsistent with the brand positioning and will also affect consumers' impression of the brand.

How to identify true and false red gem ring?

Ruby has a certain fluorescence, so it will reflect fluorescence after being irradiated by ultraviolet rays, while other gems do not have this characteristic, especially synthetic rubies.

Ruby is soft in color from deep to light, and contains certain inclusions or tiny cracks. If you see it is curved, linear and elongated, it is an artificial ruby. Or you can see that the inside of the gem is very uniform and transparent, which may be a ruby replaced by other stones.

Ruby's hardness can reach 9, which is second only to diamond, so it can be used as a condition to distinguish other gemstones, and it also has dichroism, that is, from different angles, it can be found that ruby is accompanied by slightly heavy red, such as red and orange, pink and red.

In fact, there is a detail that can be seen to identify the authenticity of Red gem ring, that is, the design of his ring holder and the whole ring. Under normal circumstances, in order to obtain higher profits, counterfeiters do not pay special attention to other ornaments except rubies.

For rubies, the face of a ring is generally around 1 carat, so its value is not very high. Therefore, if it is too expensive for counterfeiters to match the high-value ring holder, they will choose low-priced items instead, and the design of the ring is also very rough.

Gems are rare and precious, and people like them because they are beautiful, so neither the giver nor the receiver will be happy to buy fake red gem ring at the same price. Therefore, when choosing red gem ring, we should not only master his basic identification knowledge, but also learn to observe and judge from the details.

At the same time, choosing a reliable purchase channel is also an essential link. The certificate issued by the authoritative organization is the strong proof of ruby, not the marketing and exaggerated publicity of the merchant.