Pop Art Style Illustration - Modern Commercial Illustration Styles

What are the common art styles of illustration in clothing design? Can you tell me more about it?

1. Pop style

Pop style illustration art appeared and was popularized in 20_Lan50_Bengna Ficuscu, mainly through the creation of commercial art, forming a brand new art style integrating popular culture and commercial art. At the same time, the relatively pompous cartoon images, newspaper prints and humorous slogans in the Pop style, *** with the composition of the unique characteristics of the Pop style, and the Pop style of art is very strong [3]. Andy Warhol is in the field of clothing design to expand the pop style contribution to one of the most outstanding figures, the first time to create a paper, plastic, artificial leather for the production of clothing base material precedent, and in its illustration works contain subversion of the traditional design concepts, with bright colors, design concepts avant-garde and bold color selection and other distinctive features. Until now, Pop style illustration still retains more similarities with Andy Warhol.

2. Abstract style

Often, the works of abstract style are generally geometrical dots, lines, circles, triangles and squares as the main body of in-depth creations, which are typically characterized by abstraction in the creative style. Mondrian is one of the relatively successful early figures in the abstract style, and his abstract style is unique, focusing on the use of a variety of rectangular patterns as the content of the illustration, and this kind of illustration art form has a profound influence on the abstract style. Take the famous French abstract style clothing design master's work "red, yellow and blue" as an example, this work is inspired by Mondrian's abstract style, choosing a variety of colors, lines, triangles, rectangles, to give the general audience a unique art appreciation experience, and give the work a strong sense of visual impact and sense of novelty.

3. Figurative style

Figurative style is different from the above mentioned two styles, its graphic features are generally realistic and lifelike. Moreover, figurative style works show lines relatively directly, and can be treated with decorative generalization, exaggeration and deformation, so as to enhance the sense of color and highlight the simplicity and delicacy of the works. Take the famous Italian fashion designer Mucia Prada as an example, she has the strength to use illustration directly in the creation of clothing design, and she can cover the illustration works in the clothing design works, and her works focus on the creation of character modeling in a detailed way, highlighting the color and the sense of splendor of the works [4]. In addition, the lines in the figurative style are relatively elegant, which can give the audience a dreamlike experience, especially in clothing design, which can effectively improve the degree of sophistication of the design works, and give the design works a dynamic sense of beauty.

The style of modern commercial illustration

When most people's understanding of illustration still stays in the "small books", "comic books", "children's picture books" and other low-end cultural products, illustration has become the most popular form of art in the world. At the same time, illustration has penetrated into every aspect of people's lives in a swift and swift manner, from the animation blockbusters that people enjoy, to the cover design of the record at hand, and even the logo of the product in the supermarket without thinking about it, illustration and its derivatives are everywhere. One can experience the meaning of "illustration" on a daily basis without having to look up a thesaurus. We still need to clarify the concept of commercial illustration: "Illustration for enterprises or products, to obtain the remuneration associated with it, the author to give up the ownership of the work, only to retain the right of authorship of the commercial trading behavior, that is, commercial illustration."

In fact, the power of illustration in modern life comes from "art" and "business". As a form of advertising communication, commercial illustration is an important part of modern commercial activities. Most of the commercial illustrations are commissioned with a clear purpose; they are copied in large quantities along with the development of printing technology; commercial illustrations cannot be separated from the mass media as a communication carrier - these characteristics doom it to always be strongly marked by the times and cultural characteristics.

The popular culture of commercial illustration

The prosperity of commercial illustration can be traced back to the post-World War II period, when the development of the design industry in Europe was stagnated due to the extreme lack of material resources, while the commercial design in the United States flourished at the same time. From the very beginning, it showed a different starting point from the European design - it was not designed only for the well-paid class, but based on the general public and mass consumption. Nobility and sophistication were no longer important, but rather a variety of styles, exaggerated decorative techniques and low prices were what people were looking for. Corresponding to this is the prosperity of the publishing industry, "Reader's Digest", "Life", "Time" and other publications are popular around the world, and have a circulation of more than a million copies. These magazines are printed more and more beautifully, and a large number of advertisements are instilled into the consumer population, stimulating their desire to consume, objectively stimulating the demand for commercial illustration, coupled with the natural readability of the graphic language so that commercial illustration is more and more widely used. The application of commercial illustration has also expanded from book inserts to all kinds of fashion magazines, outdoor advertising, packaging design, film and television commercials, etc. Popular culture is the main field of commercial illustration today.

In the 1950s and 1960s, young people became the main consumers of pop culture, and in the 1970s, they became the main force driving the changes in Western society. This generation of young people grew up in an era of abundance, were well educated, and their fervent following of new things and indifference to traditional values were completely different from those of their fathers and grandfathers, who were more enthusiastic about rock and roll, pop art, hippie culture, etc. Commercial illustration was also popular in this period. Commercial illustration was also influenced by various popular cultures during this period, and formed a distinctive style tendency. Many things that were new and different at that time were quickly imitated, forming new consumer styles, forms and fashions. The "bull's-eye" and "flag" images created by the American pop artist Johns are often repeated in different commercial illustration works, and have become a visual symbol representing the pop style. Wilson's "Art Nouveau" style font posters designed in the hippie culture movement are difficult to recognize due to the excessive distortion of the font, but because they reflect the counterculture of the hippie culture, and formally give a sense of grotesque and wild, which meets the emotional requirements of the hippie youth, they have also been used as a symbol with a strong symbolic identity. Therefore, it is also used as a strong symbolization of the logo. It is through the absorption and use of different pop culture symbols that commercial illustration has become a means for young people to express their individuality and a powerful weapon to distinguish between different ideologies. Another force of pop culture comes from Japanese anime illustration, which matured after the 1980s and became popular among young people in Asia. The rise of the video game, animation, and toy industries, which are driven by anime illustration, has formed a cultural trend that affects our lives.

The art form of commercial illustration

The form of modern commercial illustration is mainly categorized by communication media. It can be roughly divided into three major categories: one is the print communication media, the second is the movie and television communication media, and the third is the network communication media. Print communication media form of illustration is mainly divided into periodicals and newspapers illustration, billboard advertising illustration, product packaging illustration and corporate image publicity illustration. This kind of commercial illustration has a large circulation, wide dissemination and short production cycle, which can involve all aspects of people's lives and is the most popular among users. Film and television communication media forms of illustration are mainly distributed in television and movies, and the difference between it and the film and television advertising lies in the relative stability of the picture and the stillness of such forms of illustration, fast dissemination speed, large amount of information, and strong comparative nature. As the film and television illustration is also the manufacturers and enterprises to strengthen the product publicity and promotion of powerful media. Network communication form of illustration is an emerging form of illustration with the development of computer network, its main carrier is the computer network, which is characterized by a unique form of content interactivity, the performance of the space is large. As a new form of illustration network communication media illustration also has its limitations, that is, the degree of uneven audience, but with the development of the times, this limitation will gradually disappear. By analyzing these three forms, we can see that commercial illustration as a part of visual communication must have its own space, which is given by the society, business and culture. It is no longer a simple art form of localized dissemination of specific information, but has developed into a visual communication element that disseminates information, spreads influence and serves the society in terms of time, space and audience.

Commercial illustration's expression should pay attention to the popularization and practicality of illustration, so most of the commercial illustration adopted expression is to express the objective things, which is mainly divided into three forms of realism, abstraction and mixture.

Commercial illustration of the economic industry

For the economic problem, we can't help but understand how the illustration products circulate. As a matter of fact, like any modern product, it needs to go through three stages in the process of entering the market: production - sales - consumption.

1, illustration designers

As a designer in the digital age, it is necessary to master a few basic drawing tools and skillful use of them, such as Photoshop, Illustrator, flash, etc., because most of the illustrations about the manuscripts are delivered through the format of the electronic document.

At the same time, illustration designers work in a more free and diversified way. Designers can choose to work in a design company, or set up their own studio, or use part-time work in their spare time. Due to the highly developed hardware, software and means of communication, more and more illustrators are inclined to intervene in the market in a personal way. Some star illustrators are mostly freelancers. Good reputation and excellent talent make it easier for them to get business.

In the age of the Internet, a website that produces a personal online portfolio is a great way to gain access to client resources. It has the advantage of enabling clients to see your website and learn about your style of work at any time, which provides designers with a large potential client base.

2, sellers (sales channels)

In the traditional art sales channels. The dealer has always played an important role, he is a critical eye to identify the painter's work, while identifying buyers to get profit from it.

Illustrators do business directly with their clients, but after all, finding clients takes up a lot of their time. So many of them choose professional agencies to represent their work and contact them for business and exhibitions, and these companies actually play the role of a dealer.

3. People who consume illustrations

There is a difference between enthusiastic consumers and occasional consumers.

The same piece of illustration products, different people have different degrees of love for it. For example, an old comic book from the "Cultural Revolution" period. Older people will show strong love for it, while young people have no interest in it, mainly because young people do not have the relevant cultural experience for this old comic book. This cultural experience makes people interested in the symbolism expressed by the illustrations, which results in the emergence of enthusiastic consumers. Moreover, the more this part of the consumers love and pay more attention to this kind of products, then it will accumulate more relevant experience and knowledge, compared with those occasional consumers, for the works of the understanding of the angle is also different.

Commercial illustration is different from general merchandise, it is a cultural industry. Its operation is different from other industries in its own rules. The American economist Kevs put forward the vertical difference and horizontal difference of cultural products in "Economics of Creative Industries". He pointed out that "cultural products also differ in their characteristics, tone and style, which are independent of the buyer's assessment of the quality of the product. In economic terms, they are horizontally differentiated. When horizontally differentiated products are sold at the same price, they are favored differently. Creative products are usually a mixture of vertical and horizontal distinctions." It is this characteristic of cultural products that makes them so diverse and from which consumers benefit.

Commercial illustration is often characterized by collaboration between different cultural industries, and popular comics are not only distributed in large numbers as print publications. They are also likely to be adapted into animated cartoons, and even movies and TV dramas. This phenomenon has evolved into a trend. Other related industries caused or spawned by illustration design can be called "added value", and the management of such added value of cultural products should also be considered as part of the long-term profitability of illustration. In this regard, Disney's experience is worth learning from, Mickey Mouse's virtual image from the comic book was moved to the screen. And it has become the image representative of a variety of cultural products such as magazines, clothing, websites, and so on, and today it has become the image representative of a multi-billion dollar entertainment empire. But the question of how to sign contracts that accurately define illustration and its share of profits from added value in other industries is new to the commercial illustration industry.

While some people have so far been dismissive of the marriage of art and commerce, there's no denying that it has borne fruit, and the trend is irreversible, as is the bright and fleeting way in which commercial illustration has made its debut, an attitude of the times that's both exciting and thought-provoking.

Recently it is very popular to draw this character, red and blue colors, American illustration style, vector sense, who draws it?

This is not a painter's work, is Obama asked the design group specifically to design their own image posters for the election, red, blue and white from the American flag, is the United States a lot of people with the president and participate in the election to choose the design of the poster colors. Of course most of them just design some personal logo or icon.

Obama's design team modeled their poster after Che Guevara's image, making Obama's head into a pop-style poster.

You can directly Baidu "Obama vi design" has a lot of detailed introduction.