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Why Toyota ended its cooperation with Tesla

The two car companies from the long-term development of some overlap, but also a large part of the conflict, from 2010 the two car companies began to *** with the research and development of the electric version of the RV4, it shows that Toyota is a traditional car companies, and Tesla is destined to go to the "Apple" route, Toyota's products need to be diversified, from high to the end, the platform module, Tesla needs to be refined, a single product with enough impact on the market, so there is no turning back. Toyota's products need to diversify, from high to the end, the platform module children's words, Tesla needs to be exquisite, the market has enough impact on a single product, no turning back the arrow, a hit must win, so the traditional car companies Toyota in the cost control of this piece of unwavering, Tesla is not, as a representative of the pure electric technology, as long as the good enough, can be considered appropriately to increase the cost, and even at the expense of raising the cost of the two car companies are completely Going against the grain, such as electric RV4, Toyota insisted on hand brake, foot brake control low cost, while taking into account the stability of the mechanical, Tesla believes that since it is electric, is a high-tech product on behalf of the car, it should be on the automatic parking, abandon the mechanization, so the two car companies in the end it is very difficult to reach an agreement.