How to do well the marketing of agricultural and sideline products

In order to stand out among many homogeneous products, it is essential to publicize and position unique selling points and propositions. Whether the promised interest points can hit the nail on the head, with spreading and extensibility, is related to how long a product can go in the market and whether it can leave an effective memory for the target consumers.

Agricultural and sideline products should understand that if they do not actively position themselves, they will be "stereotyped" by others and society. Therefore, whether you are positioned in green ecology, organic, functional and emotional interests, or beauty and skin care, how to accurately position yourself is directly related to whether you can attract relevant target groups.

Second, experience optimization.

Taking experience as the center, we will create a brand-new and beautiful personalized omni-channel and full-contact marketing model for our customers. Through the personal experience and feelings brought by consumers around products, let them be masters of their own affairs and actively participate in them, from which they can realize the material gains and emotional enjoyment of products. Generally, it is carried out in the way of serving customers such as tasting food, clothing and drinking. Because the personalized needs are met, the word-of-mouth and communication interaction between the two parties are established, so that the characteristics and functions of the products are quickly accepted by consumers and a lot of advertising expenses are saved.

Third, promote innovation.

At some agricultural products exhibitions, some special products often attract people's attention. Some semi-finished products are directly made into edible food for consumers to taste, and they are also taught how to make and preserve them free of charge, so that consumers will not give up buying because they like products and can't cook.

It can be seen that agricultural and sideline products can find content solutions through consumers, which can be consumers' interest or incentives provided by enterprises.

Fourth, reset the goal.

Lanzhiyang International Marketing Consulting Company believes that this is also one of the ways to reposition the brand.

When the existing brand image and functional demands can't attract the original consumers, we should re-find the target consumers, that is, those who are interested in the benefits provided by the brand, and take this as the goal, so that the brand can also get new development opportunities. Of course, this requires a full understanding of the product and the market, otherwise even if it is repositioned and the target is not found, it will still be of no help.

Verb (abbreviation of verb) service marketing.

Cruel market competition also forces many agricultural and sideline products enterprises to transition from product marketing to service marketing, which is also the key to achieve marketing breakthrough.

If an enterprise wants to survive and gain a firm foothold, it must deeply understand and conscientiously implement the specific implementation of relevant service concepts in market operation, and should not blindly follow suit. Nowadays, there are things in the marketing field that look like pies but are actually traps, so many blind enterprises are easily fooled and deceived by them, and finally they end up drawing water with a sieve. That's a real pity.

Teacher Yu Fei, a famous brand marketing expert, pointed out that the modern service marketing model has two basic requirements, one is to create customer satisfaction value, and the other is to handle the customer database well.

At present, the vast majority of agricultural and sideline products enterprises in China do not pay attention to the collection of customer data, do not know how to effectively use the customer database, do not know how to improve the operation process, do not know how to improve the sales effect with pre-sales service, and do not know how to improve customer loyalty with after-sales service, so they cannot understand the essence of service. The emergence of this situation determines that enterprises will not be able to support for a long time.

To tell the truth, no matter what winds blow in the marketing model, as long as you understand the essence of service, you will naturally sit still and find the best solution to market demand.

Some agricultural and sideline products are guided by the market opportunity of service customization, based on service innovation, and emphasize the ability to design products, services and communication methods for individual customers on the basis of revitalizing existing resources. This requires marketers to carefully observe customers who come to buy, tell consumers what they need in one sentence, convince consumers, highlight their professionalism, and then introduce products to consumers so that they can identify with and buy their own products.

Sixth, differentiated demands.

To consider whether a product has a marketing advantage and whether its unique publicity means has a strong impact and lethality on consumers, the key lies in whether differentiation can highlight the functional extensibility brought by the radiation of car body brand through the interception of publicity, in addition to seeking a breakthrough in publicity in competing products, and finding another way.

Implement differentiated marketing strategy to meet consumers' demand for diversified and personalized products, and change the traditional price-based competition method into a value-based differentiated strategy. We should seek differences from two aspects: on the one hand, we should provide consumers with products different from competitors, that is, the differentiation of marketing products; On the other hand, take different forms or procedures from competitors, that is, the differentiation of marketing process. The differentiation of marketing products depends on the difference of demand level of agricultural products. Consumer demand for agricultural products can basically be divided into basic demand, expected demand, additional demand and potential demand.

The differentiation of agricultural products marketing process emphasizes the marketing means, service form and operation degree of agricultural products, thus serving consumers more thoughtfully than their opponents in satisfaction; In the way of satisfaction, more creative than the opponent; Faster than the opponent in speed.

At present, with the vigorous development of network economy, the marketing of agricultural and sideline products on the Internet is becoming more and more popular, and all kinds of products can be found on the Internet. The network pays attention to the production and sales process of products, highlighting the nutritional value of products, what consumers adapt to, what benefits they have, and what changes they can make to their health after eating. The more popular such marketing is on the Internet, the more popular the product is, and the more it can be integrated with consumers' families. However, it should be noted that in the application of online publicity and promotion, we should pay attention to the accurate positioning of our own products and seek the best differentiated selling points and good profit model.