What does immersive night tour mean?

Immersive night tours are a very important trend in the future of tourism. Now that the global tourism industry is affected by the epidemic, everyone is confused. It is not known how long this situation will last. The development of immersive night tours will have a profound impact on the future of tourism.

With the development of the tourism industry, the adsorption effect based on smart tourism, network marketing and thematic strategies is increasingly obvious. Traditional scenic spots will have to embark on the road of transformation if they want to comply with the new trend of cultural and tourism consumption and enhance the sense of access and happiness of tourists with quality cultural and tourism supply.

Three optional directions for the transformation of scenic spots

One, the development of new tourism projects: in the development of new tourism projects, it is necessary to assess whether the project has the resources, whether it meets the needs of the tourism market, whether it has competitiveness in a certain region, and whether it is technically achievable.

Two, the transformation of old tourism projects: tourism projects put into the market have a life cycle and need to be updated and transformed over time. Renovation methods include building fa?ade renovation, product management model renovation and replacement of old and new projects.

3. Night project construction: In the era of leisure and vacation, it is necessary to expand the night project of scenic spots to stimulate the secondary consumption of scenic spots, including lodging, catering, and night leisure and entertainment projects.

Transformation and upgrading of the four elements

One, content is king, creative win, technology integration, experience first. The creativity of the project should be innovative, give full play to the whimsical, implant some content peculiar, creative unique, experiential products, to meet the needs of tourists for novelty, difference, special knowledge, enhance the core competitiveness and attractiveness of the scenic area, through the product experience to generate revenue.

Second, increase the rate of secondary consumption. Secondary consumption will become the core competitiveness of the development of scenic spots and the basis for survival. Attention should be paid to planting high-quality secondary or even multiple consumption projects in the scenic area to provide tourists with a unique playing experience.

Third, focus on the integration of scenic supporting tourism resources. Understand the shortcomings of the scenic area, to create a full range of food, accommodation, transportation, shopping, entertainment and other integrated features of the scenic area, the introduction of high-quality resources to maximize the retention of tourists. In the scenic area under the integration of supporting resources to form a unique competitiveness, to participate in the market competition with comprehensive competitiveness.

Fourth, creative manufacturing topics, breaking the traditional marketing model of the scenic area. With the idea of cross-border marketing for the integration of large resources, effective new marketing methods and new media, short videos, network celebrity traffic revenue and other inherent customers, to establish a solid flow pool. Through the "sense of picture" to create their own network celebrity era.

:What does immersive night tour mean

1. Unlike the traditional night tour mode, immersive night tour strives to be immersive, so that tourists are "immersed" in the scenic area, creating a variety of entertainment experiences.

2. The application and expression of "immersion" allows users to get interaction and feedback in a variety of entertainment or consumer experience, allowing users to enhance the participation of concentration, have a full sense of mastery, to meet their psychological needs.

3. "The immersive night tour is a program that can truly create an unforgettable nighttime experience. It is an artistic product that integrates activities, content and IP.

4. The main means are: interactive tactile devices, naked eye 3D projection show, body light-emitting devices, holographic water screen ..................

New and old, to one against a hundred.

Under the traditional model, scenic spots need to be constantly transformed and upgraded if they want to maintain a constant flow of attraction to tourists. A large amount of capital investment is inevitable, often tens of millions of amusement equipment. The cost of a pavilion will be 700,000 yuan, paving bread bricks to more than 100,000 yuan, labor costs at least 300,000 yuan. Tens of millions of people invested in scenic spots are like sinking into the sea and hearing no echo. Year after year, the income from tourist attractions is invested in infrastructure construction, profit

The Fantasy Forest is a new attempt and exploration of the Whisper Team in the content of outdoor cultural tours and the form of natural landscapes. The content of the story is presented in the form of a story play, where the participants are not just the audience but the actors' perspectives, reawakening the emotional ****ing between the people and the site.

Through projection, lighting, music and interactive installations, a forest that was originally deserted at night was transformed into a fantasy paradise under the careful arrangement of the Light Language Digital planning team.

When the light from each tree comes close to the viewer, the color of the light changes, emitting a special timbre.

Creative Approach 2, Garden. Dreams

Magical gardens often feature large areas of mountains, rivers, rocks and walls in the landscape space as a vehicle to carry another completely surreal spatial scene.

The Waterfall of Life

Showing the process of flowers from birth, growth, fruiting flowers, blossoming to wilting, and soon after wilting, on a waterfall with a strong flow of water. Through the combination of water movement and light, it shows the change of life and colorful light.

Blossoming Boulder

The unobtrusive stone during the day becomes colorful at night, and the flower is always repeating the process of blooming and then dispersing.

Amusement park fireflies

From the breath of a firefly comes the inspiration of light. Accompanied by music, he quietly enjoys the unique pleasure that only night can bring.

Creative Mode 3: Holographic Light Festival

Holographic Light Festival is a creative presentation of virtual images through light and shadow and mechanical devices, vividly presented in front of the visitors, usually equipped with holographic water curtains, laser fans, dynamic interactions, ground projections.

Architectural projection

Whenever the night falls, there are always people who are good at using "light magic", so that the quiet buildings at night back to the public's field of vision. This kind of magical landscape world that people can see, for people to create a new visual era.

Psychedelic Laser

The colorful lights light up the silent place, providing visitors with a colorful, dreamy, romantic and beautiful visual light feast.

Channel

It's like walking into a dream kingdom, and we are the people in this fairy tale world, the spirit is suddenly cheerful. At this time I suddenly remembered Li Bai's poem "Dangerous buildings high and white, hands can pick the stars". From ancient times to the present, here, the beauty of the dream is so close at hand, within reach, surprising.

Water curtain projection

High-end naked eye 3d visual effect 360 degrees without dead angle imaging. Immersive viewing experience, good interactivity, perfect holographic effect.

Massive Ground Interaction

You can walk among the flowers and watch the colorful flowers bloom brilliantly at night, or you can chase the waves and leave a string of footprints on the beach.

In 2020, the bifurcation of tourist attractions will become more and more serious, and the rapid profitability and popularity of new businesses will contrast sharply with the suffering of small and medium-sized tourist attractions. Opening up the blue sea of "night tour" will be a quick means and opportunity to stand out in the tide of leisure tourism.

The market is cruel and the competition is fierce. Although the night program has unique development advantages and broad market prospects, but should be determined by the actual market demand, market-oriented. Products without market are certainly not good products. When choosing a night tour, you must make a reasonable analysis to find the most suitable mode for your development.