The concept of information flow promotion

First of all, what is the information flow:

Morphology: the content according to similar specifications style up and down is the information flow, such as microblogging home page is the information flow, you brush the home page of the knowledge of the dynamics of the information flow is also seen.

Display and sorting: there are chronological, hot, and algorithmic.

Infomercials are advertisements located in social media users' friends' feeds, or in the content streams of information and audiovisual media. The forms of infomercials are pictures, graphics, videos, etc., characterized by algorithmic recommendation, native experience, and can be targeted through tags, and according to their needs, they can choose to push exposure, landing page or app download, etc. The final effect depends on three key factors: creativity + targeting + bidding.

Influencer advertising style native, easy to track the effect, but how to optimize it is each said. In fact, there is a "conversion funnel" in your mind, and if you master the design principles of materials and H5 pages, infomercials are easier to optimize than you think.

The key difference between infomercials and traditional ads is the big data support behind infomercials.

Traditional advertising is generally CPT, that is, the customer to the resource side (APP or website) to set a time to package an ad space, cast the end of the calculation. The infomercials, on the other hand, have changed from buying ad space to buying users, so please feel the difference carefully.

Everyone who uses the Internet leaves traces that reveal his habits. Users' attention to the ads in the information flow is basically between 1~5 seconds, and it is not easy to arouse users' interest in such a short period of time while accurately conveying the product information, so the combination between users' reading preferences and product characteristics should be taken into account at the beginning of the material design.

Product-oriented material production needs to strengthen the existing impression of the user, while highlighting the advantages of the product, otherwise the cost is bound to multiply. Don't be afraid of trouble when optimizing infomercials, more preparation, more testing, and the results will get better and better.

After understanding clearly what is infomercial, how to do a good job of infomercial, after taking a look at the course content of the Qianfeng network marketing, you will find that the coverage is extremely wide, the course content contains: product placement strategy, advertising model design, budget evaluation, landing page creative optimization, directional optimization, marketing logic, data analysis, project coordination, etc., to help students to master to comprehensively meet the needs of the enterprise! The course is designed to help students master the high-paying skills that can fully meet the needs of enterprises!