What is the significance of implementing knowledge management and cultural management in the era of new knowledge economy?

In the era of knowledge economy, the acceleration of high-tech industrialization, on the one hand, makes the knowledge content of products and services provided by enterprises increase, which increases the difficulty of providing products and services and the complexity of enterprise production, operation and management; On the other hand, high-tech provides technical possibility and guarantee for the change and development of management, and new organization and management modes such as virtual enterprise and online operation are impacting the traditional enterprise management mode. Under the impact of the powerful wave of knowledge economy, enterprise management will have the following new features:

1. Informatization of business management: Informatization management refers to a large-scale process in which enterprises use modern information equipment to produce, store, process, share and make decisions on business management information.

2. Flexible organizational structure: The pyramid organizational structure based on professional division of labor tends to be flat gradually, and there are relatively few management grass-roots units.

3. The blurring of enterprise boundaries: The emergence of a new form of enterprise organization-virtual enterprise has blurred the boundaries of enterprises and broadened their management horizons.

4. Pay attention to knowledge management: Because knowledge has high productivity and creativity, the development and management of knowledge has become an important part of enterprise management.

5. Emphasize market trends: enterprises must be market-oriented and put customer needs first.

6. Pay attention to enterprise innovation: mainly including technological innovation and management innovation. This will determine whether an enterprise has a competitive advantage.

7. Based on global operation and cooperative competition: enterprises should establish the spirit of cooperation and the sense of strategic alliance, and make full use of various external advantages to realize their healthy development.

8. Strengthen "people-oriented" enterprise management.

Among them, attaching importance to the characteristics of knowledge management warns enterprises that they must change the simple information management in the past and put knowledge management covering information management in the first place, which has become the new focus of enterprise management. Knowledge management refers to the management activities to improve the innovation ability of enterprises through the development and effective use of enterprise knowledge resources, so as to improve the ability of enterprises to create value. The main contents of knowledge management mainly include: (1) carrying out knowledge exchange and * * * responsibility propaganda within the enterprise, and cultivating employees' knowledge exchange and * * * consciousness;

(2) Establish knowledge network, create a suitable environment and promote knowledge exchange and sharing;

(3) create suitable conditions and environment, fully develop and effectively use enterprise knowledge resources, and carry out knowledge production for the purpose of innovation;

(4) Accumulate and expand the knowledge resources of enterprises;

(5) Ensure the production of enterprise knowledge and the accumulation and expansion of knowledge resources, and fully integrate into the product or service, its production process and management process. The ultimate goal of knowledge management is to improve the ability of enterprises to create value, and the direct goal is to improve the innovation ability of enterprises. The main task of enterprise innovation is to fully develop and make full use of enterprise knowledge resources, in which information management is a very important part.

The knowledge resource of an enterprise refers to a kind of resource owned and reused by the enterprise, which is based on knowledge and may bring wealth growth to the enterprise. There are mainly the following three forms of expression:

(1) Intangible assets, including market assets, intellectual property assets and organizational management assets.

(2) Information resources refer to all kinds of information related to the production and business activities of enterprises that can be collected by enterprises through information networks.

(3) Intellectual resources refer to all kinds of knowledge existing in internal employees and external human resources and the ability to creatively use these knowledge to study and solve problems. Enterprise knowledge resources are intangible, reusable and inexhaustible, which can be enjoyed by enterprises, and there will be no marginal return decline, that is, its increase will lead to more full and effective utilization of material resources without decline. Knowledge resources have become a decisive factor for the survival and development of enterprises, creating huge market opportunities and wealth for enterprises. The value of products and services depends on the knowledge content. Therefore, an enterprise can only succeed if it has advantages in the development and utilization of knowledge resources. In today's fierce competitive environment, knowledge resources are becoming the source for enterprises to gain competitive advantage and defeat the enemy.