Characteristics of network consumption

Online consumer groups mainly have the following four characteristics: (1) Pay attention to themselves. (2) Calm-headed, good at rational analysis; (3) Like new things, eager for knowledge; (4) Aggressive, but impatient.

From the characteristics of network consumption demand. Due to the appearance of Internet commerce, consumers' consumption concept, consumption mode and status are undergoing important changes, and the development of Internet commerce has promoted the improvement of consumers' sovereign status. The huge information processing ability of online marketing provides consumers with unprecedented choice space to choose goods, which makes consumers' buying behavior more rational.