Is there any progress in making short video?

Short video is the future development trend! It's still very promising. I am optimistic about the short video industry.

A short video refers to a video spread on the Internet, usually shorter than 5 minutes. According to the browsing mode, short video can be divided into horizontal screen and vertical screen to adapt to different video viewing habits and contents. Vertical screens, such as Aauto Quicker and Tik Tok, are more suitable for browsing and fast switching of music short video content. Horizontal screen, such as watermelon video, second shot, etc., is more suitable for short video content edited from relatively long video.

Short videos are characterized by strong communication, low creation threshold, low viewing cost and wide content.

Short video versus long video: Long video platforms usually outsource copyright at a high price, and users need to pay. However, in the field of short video, the content differentiation between platforms is not high, the homogenization is serious, the proportion of copyright works is low, and each platform has no absolute advantage.

Compared with online games, short video content is more entertaining and the content trend is updated faster. Moreover, short video is a pure free product with almost no consumption threshold, and the content is created by users themselves, so short video users have higher autonomy and the content is closer to life.

Compared with Weibo, the content of short video is more refined and direct, the independent platform of short video adopts centralized distribution, and the content and theme of family video stream are determined by the platform, so the fans of short video "network celebrities" are relatively weak, while the short video platform has stronger control over the content watched by users.

The marketing value of short video is not only reflected in the user traffic bonus, but its own characteristics naturally determine that short video has become an increasingly important commercial marketing channel. It has the advantages of expressiveness and communication, so it is not only sought after by users, but also attracts the attention of various commercial funds.

In addition to independent short video apps, such as Tik Tok, some Internet products are also developing short video content, such as public comment, Baidu, Zhihu and other "+short video" modes. From the content point of view, short videos mainly include three categories: funny, relaxed and serious.