Traditional Culture Encyclopedia - Traditional stories - Characteristics of physical advertising
Characteristics of physical advertising
Taking physical objects as the medium, seeing is believing, convincing, etc.
1. Take physical objects as the media: physical advertising transmits information through physical objects to attract the attention of the target audience. Physical objects can be product samples, exhibits, posters, logos, etc.
2. Seeing is believing and convincing: Physical advertisements can intuitively show the characteristics, quality and effects of products or services, and make it easier for the audience to believe and accept the information conveyed by advertisements through touch, observation and trial.
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