Traditional Culture Encyclopedia - Traditional stories - What is network promotion?
What is network promotion?
2. Network promotion In a broad sense, enterprises participate in network promotion activities from the beginning of applying for domain names, renting space and establishing websites. Usually, what we call network promotion refers to activities such as publicity and promotion through the Internet.
3. In a narrow sense, the carrier of network promotion is the Internet. Without the promotion of the internet, it can't be regarded as network promotion. And the use of the Internet must be for promotion, not for other things.
Similar concepts to network promotion are network marketing (search engine marketing, email marketing, forum marketing, etc. ), website promotion, online advertising and so on.
1, online marketing focuses on the marketing level, and pays more attention to whether it will produce actual economic benefits after online marketing. Network promotion focuses on promotion, and pays more attention to website traffic, world rankings, visits and registrations. After the promotion of enterprises, the purpose is to expand the popularity and influence of the promotion objects. It can be said that network marketing must include the step of network promotion, which is the core work of network marketing.
2. Another concept that is easy to be blurred is website promotion. Website promotion is an extremely important part of network marketing, because the website is the main body of the network. So a lot of network promotion includes website promotion. Of course, online promotion also involves non-website promotion, such as offline products, companies and so on. These two concepts are easily confused, because network promotion activities run through the life cycle of a website, involving a series of links such as website planning, construction, promotion and feedback.
3. Internet advertising is a means of network promotion. In addition to online advertising, online promotion can also be promoted by using search engines, friendship links and online news hype.
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