What are the characteristics of communication in the Internet age? What new changes does it bring to soft writing?

Network communication is a form of communication based on computer communication networks, information transfer, exchange and utilization, so as to achieve its social and cultural communication purposes. Network communication integrates the information dissemination characteristics of mass communication (one-way) and interpersonal communication (two-way), forming a dispersed mesh communication structure in general, in which any network can produce and release information, and all the information produced and released by the network can flow into the network in a non-linear way.

Network soft text draws on the several advantages of network communication, wide dissemination, subject to a large number of rapid diffusion; it has the characteristics of general written works, with words to express different ideas or themes, with different words to show its connotation, style; it has network characteristics, mainly focusing on obtaining the click-through rate and reproduction rate, in the text of the originality, title attractiveness, hot tracking, innovation, etc. has a different degree of requirements and manifestations. The requirements and manifestations of different degrees.

Nowadays, network softwares are emphasized by more and more enterprises, and are taken as an important way of their market promotion and brand building. Network software release has also become a business of many advertising planning companies, and in this way to obtain profits; network software specific forms of performance for corporate press releases, public relations software, advertising software and other ways of expression, the Internet has a different professional network software planning and publishing sites.