What does brand planning include?

1, industry and rivalry analysis: enterprises in the establishment of the brand must understand the competitors of their own companies before, and to analyze the performance of the entire industry in the market.

2, market analysis: from the characteristics of the market to find the positioning of the brand, in a full understanding of the characteristics of the industry, the business environment, consumer awareness on the basis of the extension of the communication strategy and other aspects of information;

3, branding: companies need to explore the market in the early stages of the completion of the design of the brand name, brand description, brand slogans, brand pattern expression and brand story

4, conceptualization of communication methods: through such as the establishment of multi-terminal can be presented on the adaptive website or the use of video marketing and other communication methods, the core benefits of the brand to customers, but also through the brand marketing planning to let customers understand the enterprise always take the customer's needs as the core values;

5, consumer analysis, make brand commitment: stand in the customer's perspective to consider the problem, you can understand the customer's needs. Consider the problem from the customer's point of view, you can understand the psychological feelings of the audience of the brand marketing, the brand and product users to combine, for the enterprise and consumers to bring value to both sides.