How do decoration companies develop Internet business? Especially on the surface, not for government bidding projects?

How do traditional decoration companies get customers? Most of them rely on newly-built residential areas to send salesmen to the residential areas for promotion, or conduct public relations on residential properties, or purchase telephone information of owners for telemarketing. These are positional warfare, simple and rude. In the past, as long as you can endure hardships, there was generally no shortage of orders. However, this trend is changing, and it is increasingly difficult for traditional decoration companies to obtain customers.

One reason is that there are fewer and fewer residential areas where rough houses are concentrated, and the transaction volume of second-hand houses has far exceeded that of rough houses, while second-hand houses are not as concentrated as rough houses, but distributed in different residential areas, which leads to the increasingly poor customer acquisition effect of traditional home improvement companies in positional warfare.

The other is that the homogenization of decoration companies is too serious. Many decoration companies that have been operating for many years have their own brands and historical deposits. It is difficult for traditional home decoration to have obvious differentiation advantages. Coupled with the influence of national policies, some large-scale decoration companies also robbed the small-sized apartment market because of the large number of small-sized apartments, which made many small and medium-sized decoration companies miserable: the owners of these small-sized apartments were small because of their small housing area. Once compared with other companies, large decoration companies are more dominant from all angles, then the method that small and medium-sized decoration companies may think of is to fight a "price war". Once caught in a price war, it will not only put itself in a passive position, but also attract many guerrillas to "grab business". It is conceivable how difficult the living conditions are.

Some people are thinking that the guerrillas are very informal and there are great hidden dangers in construction. But have you ever thought that whether it is a traditional decoration company or some other emerging home improvement companies, the construction team will carry out the construction in the end. Decoration companies directly earn 40%-60% commission from it, which is basically used for marketing expenses. It does not provide direct value to users. Therefore, more and more customers will find that it is better to find a construction team directly, and the same price may get higher decoration quality and service, so everyone knows why the road guerrillas in some areas still occupy a large part of the market for a long time and cannot be shaken.

So how should small and medium-sized decoration companies transform and find their own way out?

The first thing is to learn to use Internet tools, learn to use Weibo, self-media, local forums, question-and-answer platforms and other promotional tools, so that their own enterprises and brands have a certain traffic base and display in this Internet age, and the other is to make their own enterprises have differentiated advantages and reasons for being chosen by owners. For example, the horizontal decoration of the river course allows the owner to take the initiative after construction, and the workers directly dock with the owner, eliminating the intermediate peeling link. We don't have the high cost of facades, offices and factories, and we don't need a lot of money for advertising. Our quotation is open and transparent, and the owner can take it away at will, so we have sufficient funds to do a good job in service and construction. Let the owners use and divide the capital.