The Influence of New Media on Literature

The new media has a great influence on the literary sector, writing content, writing angle, writing subject and reading subject.

Let me talk about the understanding and definition of new media. There are different opinions about the understanding and definition of new media. I tend to understand it this way: "New media is the media form that appears under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media such as newspapers, outdoor, radio and television. " This should be easier to understand, more comprehensive and more accurate. In the late 1980s and early 1990s, popular culture and consumerism prevailed, new media became more and more popular, and the literature sector began to divide. The most obvious influence is that the elite culture has encountered a huge crisis, and China literature has entered a period of de-elitism. Popular literature and network literature began to rise, and the literature sector presented three parts: elite literature, popular literature and network literature.

The emergence of new technologies and new media not only profoundly affects the production and dissemination of literature, but also includes people's acceptance and reading of literature. The Internet, electronic digital products, mobile Internet and mobile phones push paper reading to electronic reading, and the space scale of electronic reading is constantly expanding. Because of the immediacy of information, the rapid capture of information and the massive information provided by the network, online literature can often win with trendy language, bold and rich imagination, readable storylines, social hot topics and topics that people pay close attention to. We can adjust the creative practice and development direction according to people's spiritual ideal and realistic expression pursuit, meet the requirements of popular reading preference, show strong vitality in communication channels and attract the public; On the question of reading,