20 10-2020 what events have an impact on advertising?

During this period, there have been some things that affect the advertising industry, such as anti-epidemic public service advertisements, the rapid development of live webcast marketing and so on.

At the beginning of 2020, the sudden arrival of COVID-19 disrupted our daily life. On New Year's Eve, sponsored by China Advertising Association and National Health Planning Commission, more than 400 enterprises participated, and 300 celebrities endorsed the public service advertisement video of epidemic prevention science. Electronic New Year greetings, epidemic prevention advertising public service videos 1 10,000, covering outdoor LED screens, buildings, elevators, bus TVs, etc. In 235 cities across the country, remind the whole people to do scientific protection.

As a new format of Internet economy development, live broadcast with goods has rapidly developed into an important marketing diversion means. Especially in 2020, under the influence of COVID-19 epidemic, the traditional offline sales model was impacted, and the live webcast marketing developed rapidly.