There are several ways to sell insurance

1, customer orientation

Since the sale of a variety of products, so the different products to determine the basic types of customer groups, and then do the positioning of sales. No matter what kind of sales object, in the service, the person must see, the information must be handed over, must be every link to do, perhaps such a customer can help you introduce a lot of potential customers, no matter what kind of customers to face the pre-sale and post-sale are done.

2, point line surface of the full range of sales model

This set of sales, *** divided into three steps.

A, from the face to the point of the face represents the relevant leadership, point on behalf of the people in charge. When you are facing a market that you do not have the slightest relationship, you can first look for the upper leadership, the first time you meet the leadership will not talk to you y, he will only introduce you to the following specific personnel responsible for this time you can first put down the leadership to get through to the specific personnel.

B, from point to face when the work of specific personnel to do a good job, and then go back to do the work of the relevant leadership, which is from point to face. In the lower level after the foundation is good, the leadership of you also have a certain degree of understanding, through the mouth of the lower level of personnel will again introduce you to the leadership of the time, you in the heart of the leadership of the status has also greatly improved.

C, the dotted line when the relevant leadership relationship to do through, you can ask him to introduce the other leaders in charge of you know. As a result of the start of a project is not just a leader can be decided, so in the leadership of a wide range of nets is necessary. Then list all the leaders and subordinates responsible for the management of the staff, to find out the key leaders and specific personnel responsible for the success or failure of the project, the rest of the matter is to spend money.

3, technical sales of both

Insurance sources said that as a salesperson, basic technical literacy is necessary. In the process of talking to customers to reflect their technical ability, not only can enhance the image of the company can also make customers better accept you. Of course, if you can also solve the customer's practical difficulties that is the best. For example, when the customer has questions about the type of insurance category, you can help customers on the spot to solve the problem, the customer's trust in your degree will be greatly deepened. Therefore, the sales staff in the conditions permit, should understand the insurance company sells a variety of insurance differences.

4, with feelings to communicate rather than money

In the sales process to spend money is necessary, but you can not put the friendship is completely built on money. Money just let you in the absence of any relationship, to approach the customer, and let the customer completely trust you is the need to cultivate feelings and the exchange of ideas. If you pile on money, you will make your customers develop bad habits, one, their appetite will grow, and the other, they will be distrustful of you, thinking that there is something wrong with your product at some point.

5, do not ignore competitors

When you recommend a series of products to customers, you will certainly encounter many competitors, you should take the initiative to deal with them, as much as possible to understand their products and social network, the so-called know your enemy and know your enemy to win a hundred battles.

6, competitors

When we meet a more powerful than their own opponents, the first thing we have to do is not to go with him to challenge, but to make up for and service, and sometimes even the embedded to treat customers with a normal heart.