New Year's Eve event program

New Year's Eve activities program (selected 5)

In order to ensure that the activities are carried out in an orderly and effective manner, it is often necessary to carry out the activities of the program in advance to develop the work of the program, the program of the activities of an activity can be a clear and a general direction. So how should the activity program should be developed to be appropriate? The following is my compilation of the New Year's Eve event program, for your reference, I hope to help friends in need.

New Year's Eve collection program Part 1

First, the theme of the event

This activity is mainly relying on the "Minbei Daily" sponsored by the official platform, "rely on the sky media". Professional planning. Combined with the "Wuyi Electricity" online service platform advantage and "Minbei interactive forum" of the ` network popularity. *** together to create a "gently move your fingers, New Year's goods to the home" as the theme of the online and offline activities. The activity is based on on-site physical exhibition and sale, and online purchase of goods.

Tagline: The most powerful e-commerce platform under the Minbei Daily

Second, the goal of the activity

1, to publicize the "xxbuy" network based on the initial brand impression implanted in the minds of the public.

2, to increase the number of people concerned, the number of registrants and the number of people to buy.

3. Effectively attract on-site merchants and potential merchants to join the e-commerce. (Merchants can sign up with the e-commerce company on the spot)

4, the scene driven by the people accustomed to using the platform. (such as sweeping WeChat attention, give bookmarks like operation card, on-site staff carefully guide the operation)

5, the use of this activity from the new establishment of the "Northern Fujian Interactive Forum" functionality.

6, the Farmers and Merchants Bank for the card.

Third, the object of the activity

Namping the consumer groups of the New Year's goods;

Farmers and merchants Bank of the credit depositors, the new and old netizens of the interactive forum of the north of Fujian; Namping the product dealers;

Fourth, the activity of the time:

February 20*** 7 to 8 days. 7-8.

V. Location:

Namping City Sports Park Square

VI. p>

A product display area is set aside at the event to display the organizer's and other franchisees' peripheral products. (The activity is mainly by the Minbei Daily, Yitian media specific landing implementation)

2, e-commerce purchase experience; set up e-commerce special area, the special area location is conspicuous, mainly to the flow of people issued e-commerce brochures. Guide consumers to register, purchase, the need to join the merchant registration. Designed the mall operation process card (bookmark as a graphic), designed the online activities flyer, with the process card together with the distribution.

2, the scene can be set up 1 to 2 farmers and merchants bank staff, on-site credit card (or set up a special area of farmers and merchants bank) 3, on-site registration or sweeping WeChat attention to the personnel can be sent by the electric business New Year's gift (recommended to send printed with the electric business logo of the couplet set)

4, for the site investment, the design of the investment program. Set up to fill in the franchisee's intention to cooperate in the table, leaving relevant information later contact. (Conditions allow, can promise merchants to join the preferential policies: such as merchants and then introduce other merchants to join the enjoyment of xx advertising time, etc.) 5, for the new and old users of the interactive forum of the northern Fujian, on the day of the event can give a certain degree of preferential, and can be the next upcoming "Netizen Festival" in advance of the popularity of the gathering.

VII, the activities of publicity

(a) the promotion of time

1, the week before the activities carried out in February 1, 20 ** to February 8

(b) publicity methods;

1, Minbei Daily

2, the information group, (cell phone text messages, microblogging)

3, interactive forums (other network platforms)

4, leaflets (content printing on the leaflets)

5, Nanping TV tonight at 9:30 pm.

(C) publicity content:

1, time, location, contact information and activities.

2, the object of the discount and the content of the discount.

3, the message of mainstream franchised merchants.

VIII, site layout

1, 3 * 6 specifications of the advertising tent a top

2, the exhibition area is equipped with two computers (within the capacity of the more good), network cable, three power supply interface.

3, the site table 2, 10 chairs, tablecloth.

4, x-rack promotional posters, background spray paint, on-site banners.

New Year's Eve collection of activities program Part 2

First, the background of the promotion

Before and after the Spring Festival holiday is the toy products and other gift industry's peak season, but also the toy peer manufacturers have taken action to grab the market prime time. In order to further enhance sales, increase Pippi Bear brand promotion efforts, hit the Pippi Bear this national brand, specially planned this activity.

Second, the purpose of the promotion

1, the use of this golden opportunity to further increase product sales, increase the Peppy Bear brand promotion;

2, through the site promotional activities, expanding the Peppy Bear series of products visibility, playing the national brand, create a world famous brand of toys;

3, the effective Fight competitors, earn the first opportunity to win the market;

4, through the promotion of products, drive the sales of other products;

5, enhance the confidence of dealers on our products, to achieve next year's sales target of the Division I fight the first battle;

Third, the promotion of time

February 6,

- February 15,

February 6,

The first time the company was in the market for the first time.

V. Promotional Objects and Scope

1. Promotional Objects: Consumers

2. Scope: All major distributors and major playgrounds in Shenzhen

Six. (limited to the playground), "Pippi Bear mobile people", Pippi Bear teach small children to learn knowledge, children know the product half-price purchase, 8.8% discount products and gifts.

1, promotional products

Products: Bilaluo original price of 298 yuan promotional price: 228 yuan

love to doodle original price of 268 yuan promotional price: 208 yuan

small music than the original price of 188 yuan promotional price: 138 yuan

Bianping la original price of 88 promotional price: 68 yuan

yellow 7 original price of 63.00 yuan special price. 63.00 yuan special price: 38 yuan (limited to 10 per day)

Other products during the promotional period of 8% off, after the promotion price back to the original price.

2, the form of gifts

All customers who buy the promotional products, you can get a free Pippi Bear exquisite Bilbao Lele small toys (skin color is random, 5CM high), exquisite Pippi Bear pictorial a (except the above special price).

3, on-site demonstration

Promotional products: Bilaloxi, love doodoo, small music than the yellow 7

Promotional location: major dealers in front of the door and the major playgrounds in Shenzhen

The site set up requirements: a number of posters, more than one banner, the product and the giveaways, the use of balloons, flowers, ribbons and so on beautify the scene, coaxing the scene of the promotional atmosphere, the product and the giveaway Separate stacking and in the gifts on the sticker eye-catching "gifts" or "gifts area" words.

Special site:

Welcome New Year Lucky Draw

Activity time: January 1, 2008 8:00 --- 18:00

Activity content: Welcome New Year Lucky Draw

Specific operation: Where in the promotional period of the purchase of Pippi Bear promotional products customers and all the children present can participate in the lottery, can get "raffle tickets", and will be able to get "raffle tickets".

The event set the following prizes: 1. Grand Prize a: Bilaloy toys a (worth 398 yuan gifts) 2. First prize two: Love Doodle a (worth 268 yuan plus a small gift) 3. Second Prize four: a small Lebi toys a (worth 188 yuan plus a gift) 4. Third Prize 20: yellow 7 a (worth 63 yuan) 5. Participation in the award of 50: a beautiful small gift! Gifts

Promotional tools: ① in the poster published in the event ② promotional staff of the description of the radio publicity

VII, promotional tie-in

1, the product

Points of sale in accordance with the estimated monthly sales volume of the stock, in particular, the promotional products and special offer products.

2, material preparation

The marketing department in 20 days before the release of the slogan of the banner, promotional information list and giveaways to the dealers; the dealers can be based on the new dynamics of the local market to join the new promotional methods, such as small giveaways, but shall not be contrary to the company's business philosophy, in the promotional activities before the advent of the promotional activities must do a good job in the arrangement of promotional activities.

3, the division of labor and responsibility

Activity Commander - Mr. Zhu

Activity Responsible - Shenghui Yang

The program writing, distribution, checking - the marketing department

The program is not only for the promotion, but also for the promotion of the company's business philosophy, which is not contrary to the company's business philosophy.

Material distribution - Marketing Department

4, promotional staff training and selection

The dealers management and business managers of the products, promotional activities, content and methods of promotional staff to do a good job of training. Promotional staff requirements: rich in children, with Pippi Bear promotional clothing, clean and tidy clothes, chest card, wear Pippi Bear hat, loud voice, clear words, natural movements, speak with affinity and humor.

5, the activities of the executives

Marketing Manager of the major dealers market leader

Eight, the promotional goals: (based on the local market monthly sales volume)

Regional products Shenzhen South China (except Shenzhen) North China Northeast China Northwest

Bibi Le

Love Dudu

Little Lebi

Yellow 7

Other

Total

Nine, the promotional costs

Promotional clothing hats banners pictorials giveaways mobile people promotional staff wages other

Quantity

Unit price

Total price

X. Activity requirements

Strictly in accordance with the "PPBear Pippi Bear brand Christmas and New Year's Day promotional program" requirements.

Purpose of the activity

1, through the sale of activities, so that young children to experience the fun of their own transactions, enriching the role of young children to experience, cultivate young children's good habits, and advocate a low-carbon life, green environmental protection.

2. Cultivate the quality of children's willingness to help others and dedication, and experience the joy of dedication. Inspire them to start from themselves, from every little thing around them, to dedicate their selfless love to everyone around them in need of care.

3. Bring the children to experience the customs and traditions of the New Year.

Activity Object

All children and parents of the kindergarten.

Activity Arrangement

The children and parents of the older classes prepare for the New Year's Eve and set up stalls to sell the New Year's Eve goods;

The children and parents of the middle and younger classes buy the New Year's Eve goods.

Activity Preparation

1, the week before the start of the activity for parents to send out an initiative to ask the older class families to prepare for charity sales of goods, 2-3 kinds of New Year's Eve goods per child, and labeled, the requirements of a reasonable price, you can ask each family to prepare according to their own situation.

2. Arrange the booths for each class on the day of the event, using crawling mats, foam mats, etc. to set up, and unify the arrangement of salespersons, shoppers, cashiers, etc., which can be taken by teachers or children.

3. Cotton candy, candy canes and other on-site production and sale. You can ask teachers or parents who know how to make this kind of food to show it on the spot.

4, middle, small, small class department 1-2 days in advance to complete the purchase of shopping coupons, the amount of unlimited, the day of the event with the purchase of coupons. （


Location

Kindergarten corridors, functional classrooms and so on can be.

Requirements

1. Each child and his/her parents will set up a booth, and they can give their own name to the booth.

2. The items to be sold are as follows:

1) All items must be of good quality and reflect the atmosphere of the Chinese New Year, including New Year's couplets and lanterns, as well as books, toys, school supplies, and redundant small furnishings.

2) All . Goods are required to be healthy, hygienic and safe, and the class teacher will accept the items before they can enter the charity market.

Activity Process

1, three days before the start of the activity, the large class children with items to the kindergarten, small class, small class parents to the classroom teacher to exchange tickets and coins (about 20 yuan)

2, the day of the activity, the large class set up a charity sale booth.

3. Encourage small stallholders to buy and sell on their own with the children who come to buy, such as bargaining, promotional publicity, etc. The teacher regulates and guides the items to be sold at a fair price.

4, activities all service personnel required to customers to do a smile, quality service, so that customers can buy a satisfactory.

5. Encourage the sale of surplus goods at reduced prices.

6, checkout, counting, bagging, write down the class and the amount of money donated, and centralize the money earned from the sale of each class.

7, contact the local welfare organizations, and publicize the total amount of money and donations from the sale.

A. The purpose of the exhibition:

To inherit the traditional Chinese New Year's culture, stimulate and pull the Spring Festival economic consumption.

Enhance the environment and quality of the public procurement of New Year's goods, to meet the public's one-stop shopping needs. Concentrate on displaying famous and excellent commodities from all over the country, and promote enterprise products and brands.

Enrich the community life around Xindi City and bring convenience to the residents.

Lay the foundation for the sale of buildings and investment in Xindi City and gather popularity.

Second, the exhibition time:

TBD

Exhibition Venue: Huamao 1958 Plaza

Third, the theme of the exhibition:

2018 Xindi City New Year's Eve Taobao Food Festival

Fourth, Organization:

Organizer: Xindi City

Undertaker: Anhui Myth Advertising Media Co.

V. Exhibition content:

Promotion of New Year's Eve goods of the merchants in each booth. The organizing committee organizes on-site Spring Festival couplets give writing, thousands of yuan gift bag lottery, the God of Fortune to send red packets, dumplings taste of New Year's activities.

Six, the scope of the exhibition

1, alcoholic beverages: a variety of wines, liquor, wine, fruit wines, health drinks, juice drinks, lactic acid bacteria drinks; tea, etc.;

2, food: a variety of famous new food, green food, grain and oil food, health food, snack foods, frozen food, baked goods, meat and poultry products, aquatic products, spices, dairy products, dried fruits and fried foods, local specialties, agricultural products, etc.;

3, general merchandise: household appliances, kitchen and bathroom sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festive supplies, kitchenware, intelligent toys, etc.;

4, gift items: all kinds of gift boxes, floral potted plants, paper cuttings, paintings, stones and jades, etc.;

4, gifts: all kinds of gift boxes, floral potted plants, paper cuttings, calligraphy and paintings, stones and jades, etc. Paintings and calligraphy, stones and jade, etc.;

5, clothing: bedding, clothing, shoes and hats, etc.;

6, specialties: Wuxi special sauce pork ribs, gluten, steamed buns, vegetarian cakes, Huishan mudman; 7, imported goods: the world's specialty foods, etc.;

seven, the form of activities

1, Thousand-dollar gift bag lottery: customers shopping for 50 yuan, you can get a free raffle ticket from the merchant. A raffle ticket can participate in a raffle. Buy 100 yuan can get two raffle tickets, and so on, buy more get more.

2, free to send spring couplets: invited calligraphers of the Calligraphers Association on-site writing spring couplets to send spring couplets. Shopping full of xx yuan will be sent.

3, the God of Fortune to send red packets: every day to the first two hundred customers to the New Year's Fair can get a free red packet. Note: Each person is limited to take a red packet, the red packet may have a word of fortune, a pair of couplets, may also be a dollar, or a greeting card.

4, you shop my bill: the organizers randomly find a customer who is buying a bill, as long as the customer within 30 seconds to answer a simple question about the current New Year's Eve, can be free of charge.

5, large group purchase: the production of the New Year's goods catalog, sent directly to the units and enterprises, in the promotion of goods at the same time, pull the group purchase.

6, cultural performances: lion dance, guzheng performance, pipa performance, singing representative songs of the Spring Festival.

7, window cutting: the scene to teach the art of window cutting.

8, free tasting of dumplings, spring rolls and other New Year's snacks.

Eight, publicity plan

This year's New Year's shopping festival will focus on the publicity and hype beforehand, linkage with the media resources in the same city, to maximize the attraction of Xindi City around, and even the whole city's potential consumers.

Publicity methods: event hard advertising, dynamic reports, topic hype.

1, network: major forums and websites to post, to expand the strength of publicity.

2, print media: Anqing Evening News, Xin'an Evening News, Anqing Radio and Television Newspaper advertisements or a large number of dm leaflets

3, car carriers: buses, cabs, advertising information

4, community posters posted: will be tailored to the current New Year's Eve shopping festival set of promotional posters for this year's New Year's Eve Shopping Festival to increase market attention and accumulation of popularity.

6, air glider

New Year's Eve collection of activities program Part 5

I. Activity background

The Spring Festival is the most grand, the most festive traditional festivals in China's festivals, the Chinese have always been centralized in the purchase of New Year's Eve custom. New Year's goods is every household for their own use and visiting friends and relatives of the necessities, with great business opportunities. On the eve of the Spring Festival, it is the time when many units and the general public have the largest consumption and the most concentrated consumption after a busy year. In order to satisfy the demand of many units for unified purchasing before the festival and the public's centralized purchase of New Year's goods, and to promote the healthy development of the New Year's goods industry in our city, the 20xx Zibo New Year's Goods Exhibition and Sales Fair, hosted by Zibo TV, will be held on January 29, 20xx, at the same time. The "20xx Zibo New Year's Fair" will be held on January 29, 20xx - February 3, 20xx at the Zibo International Convention and Exhibition Center.

Second, the advantages of the exhibition

The exhibition is organized by Zibo TV, with unparalleled publicity advantages and social influence, the scene of exciting activities, product grade, variety, the exhibition covers a total area of more than 20,000 square meters, *** there are more than 300 booths, it is expected that there will be more than 10 industries, thousands of merchants to participate in the exhibition, involving confectionery, food, wine and beverages, and the exhibition will be held in Zibo International Convention and Exhibition Center. Involving candy, liquor and beverages, green food, festive supplies, spices, souvenirs, daily necessities, home apparel, household appliances, mobile communications, art appreciation and other industries, will form a complete industrial chain for the general public to provide a more comprehensive, more perfect "one-stop" New Year's Eve purchasing services and platforms.

The form of the activity:

One-stop sub-regional optimization services

Name of the activity: 20xx Zibo Spring Festival New Year's Goods Exhibition and Sale

Time of the activity: January 29th, 20xx - February 3rd

Location of the activity: Zibo International Convention and Exhibition Center

The activity will be held at the Zibo International Convention and Exhibition Center in Zibo, China. Convention and Exhibition Center

Organizer: Zibo TV Station

Exhibiting industries: candy, food, liquor, festive products, spices, souvenirs, daily necessities, home apparel, household appliances, mobile communications, art appreciation and other industries.

Four, the exhibition area

1, liquor drinks area: wine, liquor, yellow wine, fruit wine, health drinks, juice drinks, dairy products, lactobacillus drinks and so on.

2, side dishes, souvenir food area: all kinds of soy sauce, vinegar, sauce products, grain and oil, tea, aquatic products, dried fruits and fried food, leisure food, meat and poultry food, baked food, health food, green food, organic food, natural food, famous souvenirs and so on.

3, comprehensive exhibition area: clothing, shoes, hats, scarves, headwear, bedding, household goods, a variety of baby products, household appliances, decorations, handicrafts, antiques and paintings, jewelry and jade, stone carving, flowers and other celebratory items.

4, special exhibition area: the well-known brands of enterprises, manufacturers for brand promotion, applicable to a variety of holiday goods, according to the demand for customers to build their own booth.

V. On-site activities

1, Zibo TV channels, center hosts to the scene to help consumers cut prices.

2, Zibo TV hosts interact with consumers on the spot and issue couplets.

3. On-site wonderful programs, exhibitors on the stage to promote, directly benefit the majority of consumers.

Sixth, the exhibition title

Exclusive title cost: 300,000 yuan, the return is as follows:

1, since January 1, 20xx, with the name of the title enterprise "" 20xx Zibo New Year's Eve New Year's Products Exhibition and Sale of 30 seconds. Promotional video, will be in Zibo TV news channel, city channel, movie channel, life channel, science and education channel synchronization broadcast for 30 days, each channel broadcast at least 8 times a day, of which the evening prime section at least 4 times.

2, in the 30-second campaign promo plus the title enterprise 10 seconds of commercials synchronized broadcast, a period of 30 days.

3, "the first consumer" column publicity returns

"the first consumer" column not less than three times to publicize the feature interviews, tracking reports, which are with the name of the title enterprise and LOGO. mainly divided into the pre-preparatory stage of the exhibition and marketing stage of the pre-preparatory stage of the publicity, the exhibition and marketing will be carried out in the centralized reports twice.

4, the channels and livelihood columns of the news soft publicity

Zibo TV news channel "18 o'clock tonight", science and education channel "New Windows", the life channel "Life Eye" and other relevant columns will be on the activities of the dynamics and details of previews and reports, which are with the ""20xx New Year's New Year Fair in Zibo"", the main theme of the show is to promote the development of the new year's goods. The name and LOGO of the title enterprise of the New Year Fair will be shown, and the person in charge of the exclusive title unit can be interviewed at the event site according to the situation.

5, the return of publicity in the form of moving subtitles

Since the date of the title unit is determined, the event slogan with the name and logo of the title company will be synchronized and broadcasted in the moving subtitles of five channels of Zibo TV for 30 days at a frequency of 12 times a day on each channel.

6. One special booth with an area of 36 square meters will be rewarded.

7. Invite the leader of the title unit to participate in the opening ceremony of the 20xx Zibo Spring Festival New Year's Fair and make a speech on behalf of the title company.

VII. Investment Policy

1. Standard Booth: 9 square meters Booth Fee: 3,000 RMB/ea

18 square meters Booth Fee: 5,000 RMB/ea

2. Special Booth: 36 square meters Booth Fee: 8,000 RMB/ea

54 square meters Booth Fee: RMB10,000/each

Note: Standard booths will be constructed by the organizer, while special booths can be constructed by the exhibitors according to their needs, with a deposit of RMB20xx, which will be returned at the end of the exhibition after deducting the electricity charges.