What are the benefits of merchants opening WeChat applets? What are the requirements?

1, easy to get, within reach.

Applets are applications that can be used without downloading and installing, and can reach users at the lowest cost. With the continuous release of applet capabilities and the gradual improvement of functions, applets will become the standard for future businesses.

2. Internet marketing tools

Take Feiduoduo smart applet as an example. The applet has built-in various popular marketing plug-ins, such as grouping, bargaining, lottery, coupons and so on. Relying on the social attributes of WeChat, applets naturally have the characteristics of sharing and spreading, thus achieving rapid marketing fission and enhancing turnover and popularity, which is a veritable marketing weapon.

Step 3 bring your own promotion

Based on the LBS positioning display, the small program has a radiation range of 5 kilometers, allowing businesses to have more exposure and traffic to soar. It is also the best advertising platform. As long as you start a short trip nearby, users within 5km of Fiona Fang can see your applet on WeChat.

4, search, keyword accurate locking

The reason why the earlier the applet is made, the better-the name is unique, first come, first served. It is very important to set accurate and effective keywords, which can make WeChat users more likely to appear in the user's field of vision when using WeChat search, and it is convenient to click to understand the transaction. Under the action of keywords, the visits of small programs can be increased, and the popularity and influence of commercial brands or products can be improved.

5, small program code

No matter how small a store has its own brand, a small program code can become a direct channel for consumers to understand enterprise stores. For offline stores, the opening rate of scene promotion is higher.

6, the use cost is low

Flying many smart applets can greatly reduce operating costs: simple operation and low learning cost; Small programs have great advantages and temptations for traditional businesses from development costs to operation and promotion costs.

7. Make it possible to accumulate users.

Use is the user-as long as the user has used the applet, he will become the user of the applet. Applets will automatically enter the user's WeChat applet list, so that products can appear on the user's WeChat at the lowest cost. Let merchants establish their own user membership system to achieve refined management and precise marketing.

Conditions:

1. Latest business license;

2.① Enterprise: enterprise account; 2 self-employed: private households with legal persons;

3. Legal person ID card and mobile phone number (front and back) and contact information;

4. There is no new email address bound by personal micro-signal and any WeChat platform (if you need to open an official WeChat account, you need two emails);

5. If it is necessary to sell special categories such as food, medicine and health care products, it is necessary to prepare corresponding special licenses, otherwise it cannot be sold;

6. A sealed letter of WeChat certification (self-employed individuals can sign, and the official account of WeChat has been certified without a letter of certification);

Secondly, the applet needs to prepare the following materials during the opening process:

1, prepare the applet avatar (it is best to use the brand logo picture);

2, applet introduction (such as company introduction, the purpose is to introduce to users what my applet does, that is, what services it provides);

3. Service category (What category does the company mainly engage in? Merchants can fill in according to their business qualifications);

4. The store uploads at least one commodity (the type of the uploaded commodity must meet the business qualification of the store).