What are the means of advertising expression?

The final result of advertising performance is advertising works. Although there are various ways to express works, there are only two ways to express works: verbal means and non-verbal means.

There are two kinds of languages: voiced language and silent language.

Audio language-refers to the voice of dialogue and narration in radio songs and advertisements. It is the main means of expression of telecommunication media and also the means of expression of broadcast media. The advertising information of broadcast media is almost always conveyed by audio language.

Silent language refers to symbolic language, that is, writing, which is the main undertaker of equal advertising information, such as newspapers, magazines, recruitment stickers, road signs and other advertising text parts occupy a considerable proportion.

Can also be divided into two types:

As a non-verbal means, audio is an indispensable part of electronic media advertising.

Silent nonverbal means-including posture and body state.

Posture-that is, action or posture, consumers can receive advertising information from human facial expressions, limb postures and trunk movements in advertising works.

State of matter refers to the composition, color and advertising meaning conveyed by other tangible entities in advertising works. 3. Experience standard of performance skills: What is introduced here is the experience judgment of various non-verbal skills, which may be beneficial to your creation.