What are the differences between traditional marketing and network marketing

1, different consumer groups. First of all, the majority of network marketing customers are young people like us, the ability to use the information network to collect information related to the purchase decision, while the elderly and other groups of Internet usage is still relatively low; Secondly, the two customer demand has a great deal of variability, due to the characteristics of the Internet globalization, network marketing to break down the boundaries of the region, so that the customer demand due to the market's wide-area, cultural differences, prices The characteristics of the Internet globalization, the Internet marketing breaks the geographical boundaries, so that customer demand due to the wide range of the market, cultural differences, price changes and other characteristics and show greater differences; Finally, the size of the company and brand awareness is no longer the main reason for network customers to choose goods.

2, the market form is different. The traditional market is the physical market, we can see the display of goods, so there will inevitably be the occupation of funds and the backlog of goods. And in the network environment, the market form a great change, the most typical is the formation of the virtual market, like Taobao, 1 store, Vancl, etc., we can see them as a virtual mall. The virtual market only needs to provide information about the goods can be available for us to select and purchase, it almost does not need the goods backlog, and does not require a large amount of capital occupation.

3, the state of competition is different. Traditional marketing is in the real space manufacturers face-to-face competition, the rules of the game is like "big fish eat small fish", while the network marketing is through the network virtual space into the enterprise, the family and other real space, the rules of the game is like "fast fish eat slow fish". From the physical to the virtual market transformation, so that large-scale enterprises with strong financial strength is no longer the only winner, is no longer the only threat. In the network marketing conditions, all enterprises are standing in the same starting line, which makes it possible for small companies to achieve global marketing.