Traditional Culture Encyclopedia - Traditional stories - Why Santa Claus wear red clothes quickly to see

Why Santa Claus wear red clothes quickly to see

1, Santa Claus wears red clothes because of the publicity of the Coca-Cola brand, the 1930s Coca-Cola company in order to publicize the brand, the first to create the image of Santa Claus, and later popularized to the world. Santa Claus is the prototype of the fourth century, a bishop of St. Nicholas, Nicholas handed down the portrait are solemn, holding the Bible image of the clergy, after his death is known as the God of the children, the later generations of people for his image depicted gradually biased towards the figure of a rounded, smiling and friendly grandfather image.

2. In the mid-nineteenth century, the U.S. economic depression, in order to increase sales, in the form of advertising to create a chubby, short, long white beard, smiling Santa Claus, this image has been very close to the image of Santa Claus is now circulating. 1930s, Coca-Cola want to put Christmas ads in newspapers and magazines, they asked the designer to help! In the 1930s, when Coca-Cola wanted to place Christmas advertisements in newspapers and magazines, it asked designers to help it create an image of Santa Claus and asked for a Santa suit in Coca-Cola red.

3. The designer presented a Santa Claus with a round face, snow-white beard, red and white fur coat, a bottle of Coca-Cola in his hand, and a smile and a little bit of the expression of the old boy. This image of Santa Claus with Coca-Cola's publicity popular around the world, they set up the image of this Santa Claus continues to deepen the impression in the hearts of consumers, but also gradually become recognized as Santa Claus.