What is a traditional cultural enterprise?

First, corporate culture and its meaning

Corporate culture refers to the values with corporate characteristics gradually formed by all employees in a series of political, economic and cultural practice activities, including the sum of business principles, business style, entrepreneurial spirit, ethics and development goals. At the same time, corporate culture is the ideology of cultural concept, historical tradition, * * values, moral norms and codes of conduct formed by enterprises in a long period of time. Enterprise leaders apply cultural changes and people's role to enterprises to solve problems in modern enterprise management, and there is enterprise culture.

In a word, corporate culture is a unique philosophy and personality of an enterprise. This is the internal driving factor of enterprise's strategic decision-making and management policy, and it is also the basis for the effective operation of all systems of the enterprise. It is a leader who unites the spirit of employees and a beacon of employee behavior. Corporate culture is an intangible asset of an enterprise, and it is also a core resource that other enterprises can hardly imitate.

In practice, enterprises must carry out strategic management if they want to develop in the long run, and strategic management needs the support of a cultural atmosphere. Practice has proved that although ordinary enterprises have their own corporate culture, excellent enterprises have strong corporate culture. Especially when the external competitive environment of enterprises changes, the corporate culture needs to change accordingly. Specifically, corporate culture has the following connotations.

(A) corporate culture is packaging

Enterprise is a product, corporate culture is the packaging outside the product, and detailed "core values and basic values" are the explanatory words on the packaging. This kind of packaging is conducive to promoting enterprise products, establishing enterprise image and improving the competitiveness of enterprises in the market, government, customers and employees. From the perspective of managers, corporate culture is the best way to convey managers' thoughts. An enterprise without corporate culture, the manager has no thoughts, the boss has his own thoughts, and the enterprise must have its own personality and characteristics and a certain culture. Therefore, from the point of view that enterprises are products, corporate culture is the packaging of enterprises.

(B) corporate culture is the rule

Corporate culture is a collection of unwritten rules in a company. Managers should unify the thinking of the whole enterprise and require everyone to act according to the will of managers. Therefore, enterprises have formulated many rules and regulations. But these rules and regulations have a foundation, and this foundation is the manager's thought. But there are still many unwritten rules in the enterprise. By concentrating and refining these rules, the corporate culture is summarized.

Middle managers should abide by certain rules and conform to some established rules when interacting with people. At this time, corporate culture has played a role as a lubricant. So that the two sides can maintain a communication platform and reduce enterprise disputes. In this way, the corporate culture and management system cooperate with each other, so that enterprises can reduce management costs and enhance execution.

Second, the three levels of corporate culture

(A) corporate material culture

Enterprise material culture is a tool culture composed of products created by employees and various material facilities. It is the superficial corporate culture that exists in the material form, and it is the expression and externalization crystallization of corporate behavior culture and corporate spirit culture. Including enterprise environment (working environment and living environment), enterprise utensils (enterprise products, enterprise means of production, cultural relics) and enterprise logo (enterprise name, enterprise logo).

(B) corporate behavior culture

Corporate behavior culture is an activity culture that enterprise personnel only produce in production, operation and interpersonal relationships. It is a middle-level enterprise culture in the form of human behavior, with dynamic form as its existence form. Including enterprise goals, enterprise system, enterprise democracy, enterprise cultural activities, enterprise interpersonal relationships, etc. 【LunWenNet。 Com, paper net]

(C) Enterprise spirit and culture

Enterprise spirit culture is a kind of enterprise consciousness and cultural concept formed in the production and operation of enterprises, and it is a deep enterprise culture with ideology. Including enterprise concept, enterprise values, enterprise spirit and enterprise ethics.