Trademark strategy has developed into; Mother and child trademarks; model

The so-called parent-child trademark means that' parent brand' refers to the regional brand and' sub-brand' refers to the corporate brand. Sub-brands develop markets and improve social status by absorbing the influence and popularity of parent brand (); Parent brand' landed with the trend through' sub-brand' (corporate trademark), and at the same time, it solved the possible related legal liability problems.

The reporter learned from the press conference held in Yantai, Shandong Province on the 22nd that Yantai Apple Association has started the operation mode of "mother-child brand" to effectively protect the reputation, popularity and integrity of the trademark "Yantai Apple".

Zhao Peice, president of Yantai Apple Association, said that in June last year, 1 1, Yantai Apple Geographical Indication Certification Trademark was recognized as a trademark by the State Administration for Industry and Commerce. In order to effectively protect this trademark, at present, Yantai Apple Association has started the operation mode of' mother and child brand', "said Zhao Peice.

After Yantai Apple implements the' mother-child brand' operation mode, the packaged goods will be uniformly produced, labeled, standardized and quality by the designated manufacturers, and the samples will be reported to the departments of industry and commerce, commodity inspection, customs and quality inspection for the record, effectively protecting the reputation, popularity and integrity of the' Yantai Apple' trademark.