Traditional Culture Encyclopedia - Traditional stories - Types of public opinions
Types of public opinions
In a certain social space, around the occurrence, development and change of intermediary social events, the people as the main body have social attitudes towards social managers, enterprises, individuals and other organizations as the objects and their political, social and moral orientations. It is the sum of many people's beliefs, attitudes, opinions and emotions about various phenomena and problems in society.
Compared with the traditional communication environment, the crisis of government public opinion is more likely to break out in the network age. The freedom of speech mechanism in cyberspace has created extremely favorable conditions for the popularity of irrational speech. In the network world of information explosion, people can not only obtain all kinds of information conveniently, but also filter information that is different from their opinions and interests independently. The latter increases the possibility of "group polarization".
Prejudice is easy to be vented without limit, but opinions that are contrary to extreme opinions have to remain silent for fear of rude attacks. Once the negative public opinion about the government spreads in the network, the respondents either choose obedience or silence, especially in the society with low government credibility.
Extended data:
Public opinion is the reflection of public opinion collection. In other words, public opinion is the source of public opinion. Without public opinion, there is no public opinion. The public opinion that public opinion should reflect is the "public opinion" that can influence the decision-making behavior of the rulers, not the whole of public opinion.
Public opinion is the basis of public opinion. To study and analyze public opinion, we must first study and analyze the law of the occurrence, development and change of public opinion.
Compared with traditional media such as newspapers, radio and television, online media has the comprehensive characteristics of low entry threshold, huge amount of information, rapid dissemination of information, huge participation groups and strong real-time interaction.
Because the cost of network information dissemination is extremely low, there is no obvious boundary between information providers, disseminators and readers. The information network has become a "virtual society" with obvious characteristics of social groups. At the same time, the interaction between "virtual society" and real society is becoming more and more obvious.
Baidu encyclopedia-public opinion
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