The importance of innovation, the characteristics of entrepreneurship and innovation, how to innovate the old enterprise?

1, innovation is the soul of the survival and development of an enterprise.

For an enterprise, innovation can include many aspects: technological innovation, institutional innovation, ideological innovation. Simply put, technological innovation can improve production efficiency, reduce production costs; institutional innovation can make the daily operation of the enterprise more orderly, easy to manage, but also can get rid of some of the drawbacks of the old system, such as hierarchical system brought about by the transmission of information is not fluent; ideological innovation is a relatively important aspect of the leader's ideological innovation to ensure that the enterprise is along the correct direction of the development of the staff's ideological innovation to enhance the cohesion of the enterprise, play the role of staff ideological innovation, and the development of the enterprise's cohesion. Enhance the cohesion of the enterprise, give play to the creativity of the staff, for the enterprise to bring greater benefits.

2, the characteristics of innovation

Systematic: innovation is according to a certain relationship between the elements and elements of a class of things. The development of fringe science promotes the interconnection between various sciences, the connection between biology, chemistry and medicine, and the connection between psychology and management fully embodies that innovation should not only be limited to the elements of the system, but should be broadly manifested as the elements and elements of the innovation.

Dynamic: society is constantly moving forward, the stability of innovation will be affected by the speed of social development, the faster the speed of social development, the higher the frequency of innovation, on the contrary, the lower the frequency. Therefore the dynamics of innovation is relative, the movement is absolute.

Tendency forward: innovation is affected by social development, social regression is inevitable because the content of the innovation is regressive, so innovation has a certain backwardness, and from the perspective of historical development, the forward development of society is a trend, relative to the backwardness of innovation innovation is more manifested in the tendency forward.

Scientific and artistic: the scientific nature of innovation indicates that innovation should be based on objective theoretical basis, but people's personal beliefs often affect the process of innovation, so innovation has an artistic nature. The artistry of innovation does not exist in isolation, it cannot survive in the innovation process alone, and the purely artistic process will be detached from the actual. The scientific and artistic aspects of innovation are inextricably linked, and they are integrated into each other in the process of innovation.

How to revitalize China's old enterprises, we must stand in the height of history to understand this

problem, some of the old enterprises can not adapt to market changes and be eliminated is

good thing, is the progress of social civilization; for the embodiment of the Chinese national characteristics, inheritance of the excellent culture of the people

Old enterprises, we have to be in accordance with the inheritance of traditions, discarded

The guiding ideology of innovation

, to get rid of the old ideas, the old system, the old model of the shackles, and constantly resolve

the weaknesses and problems that exist in their own, and proactively adapt to the changes in the market situation

To be able to rejuvenate the vitality of the youth.

1. Focusing on the property rights relationship, we should promote institutional innovation to solve the problem of the lack of owners

. Through restructuring and institutional innovation, rationalize the property rights relationship, realize the change of management theory

ideas, establish the institutionalized management as the core of the innovative development of old support system

: will be the protection and development of the old stores into the urban development planning

in the city development planning, the characteristics of the traditional commercial district and the value of the old through the legislation to protect, in the demolition and renovation of the traditional commercial district and valuable old through the legislation to protect, and in the demolition and renovation of the traditional commercial district and the old through the legislation to add

to the old, and to protect, in the demolition and renovation of the old. In order to protect the characteristics of traditional commercial streets and valuable old firms, legislation should be passed to protect them and reasonable compensation should be given in demolition and reconstruction; the evaluation of old firms should be further standardized, and the evaluation system of old firms should be formulated, and the protection of intellectual property rights such as trade names, products and traditional crafts should be strengthened; the relevant departments of the government should actively support the reform and restructuring of the old firms, and coordinate to solve the historical legacy of the old firms, and

guide the old firms to accelerate the establishment of a modern commercial district and the development of a modern commercial district, and the development of the traditional commercial district should be incorporated into the urban development plan.

Guide the old firms to speed up the establishment of modern enterprise system; establish China's old development fund

King, digging and organizing and publicizing the culture of the old firms, and support the old firms with development potential

Enterprises to develop foreign markets.

2. To expand market share for the purpose of improving marketing innovation, and establish corporate

image. For a long time, the oldest brand mainly rely on verbal communication to establish a reputation. However

and, this oral communication mode limits the speed and breadth of brand dissemination, now

in many old enterprises generally belong to the regional brand, in the local count

is a famous brand, but out of their own "turf" on the basically no one knows. With the advent of economic globalization, some international companies have extended their presence in the Chinese market through mergers and acquisitions and chains, and the domestic private economy has also exploded with energy that has been stored up for a long time, and foreign and emerging brands have dominated the lifestyles of contemporary Chinese consumers, especially the young. They are becoming more and more conscious of taste and fashion. They pay more and more attention to the taste and fashion, eat must

KFC, McDonald's, wear must seek Nike, Li-Ning, but for Quanjude, dog indifferent

old brands but not very cold. Losing the youth market is also losing the future

market. Losing the real market may still have a theoretical possibility of recovery, but

losing the future market, for the old firms that are already in the period of decline, may

be the most terrible thing. The first step is to develop the mass market. In fact, the old

family name has an enviable advantage from the public, seniority, attention

high, just a little movement, will attract the media, the public's great attention, can play

four two to a thousand gold effect. Secondly, the implementation of modern circulation organization. Old enterprises

Innovation in the management of enterprises can be introduced into the chain mode of operation, chain management in the international

called the third business revolution, which has the ability to rapidly expand business, and does not require a huge

investment and so on, it is very suitable for the old, especially for some catering enterprises.

Quanjude, Donglaishun and other old have taken the chain form of operation, and from the pure

State-owned into a shareholding system. Thirdly, to give full play to the brand advantage. Beijing Tongrentang in the market competition to adhere to the long

period since the formation of a unique way of operation and very representative of the main industry characteristics of the product,

and the use of brand advantages, in its Chongwenmen pharmacy held a six-week "Liren

Facial Festival", highlighting the management of the new concept of health, expanding the service to young people

The target audience to the younger generation

This is the first time that Beijing Tongrentang has been in a competitive market, and has been the first time that Beijing Tongrentang has been in a competitive market. The festival was organized for six weeks, highlighting the new concept of health management and expanding the service to the young and fashionable generation. Thus opening up the business space, the implementation of diversified and innovative development strategy

strategy, opening up a new business path.

3. To maintain the old as the focus, the implementation of legal innovation, the establishment of a sound protection

protection of the old enterprise legal system. Branding expert Davidson (davidson) in

1997 put forward the "brand of the iceberg" theory (3), saying that the brand is the tip of the iceberg, meaning

that is, the visible part of the brand is very small, but the brand's internal law, the influence of the factors

is real and powerful. In modern terms, the old is the brand, the old word

is the market after a long period of testing, to win the trust of consumers corporate brand,

in the past to become a long-established, rely on service, credit, product, quality, and today is the same.

Of course, the old brand also involves the establishment of a modern enterprise system, the "old belonging to

right" and "property rights appraisal" and other related issues. Fortunately, in April 2005,

Hangzhou Old Firms Association announced a "legal proposal on the protection and development of Hangzhou's old firms" and invited a group of local legal experts to discuss the proposal, which will be finalized and submitted to the Hangzhou Municipal People's Congress for legislation. This is the first legal proposal specifically for the protection and development of old brands

. This has sounded the horn for the legislation of the old firms.

To this end, a perfect legal protection should be established. The old name will be registered as a company name or

registered as a trademark, to take the necessary measures to make it legally protected. Secondly, we should

implement a strict confidentiality system in the company. Intellectual property rights into the company's standardized

management, and employees to sign a restrictive competition contract, the development of strict confidentiality procedures.

4. To be based on historical deposits, cultural innovation, to improve the core competitiveness of enterprises

competitiveness

.