Traditional Culture Encyclopedia - Traditional stories - What are the deduction methods of online marketing?
What are the deduction methods of online marketing?
1.CPC (click cost): Advertisers pay according to the number of times users click the advertisement.
2. Cost per thousandth (CPM): Advertisers pay according to the number of times (usually thousands of times) that advertisements are presented to users.
3. Pay by Behavior (CPA): Advertisers pay according to the specific behaviors of users (such as purchase, registration, download, etc.). ).
4. Budget control of advertisements: Advertisers set a budget ceiling, deduct fees according to the number of times the advertisements are displayed or clicked, and stop displaying or clicking when the budget is exhausted.
5. Bidding advertisement: Advertisers bid in the auction, and determine the location and payment amount of the advertisement display according to the bidding ranking.
6. Based on keywords: advertisers choose related keywords or keyword combinations. When users search for related keywords on the search engine, advertisements will be displayed, and fees will be deducted according to the number of clicks or display times.
7. Revenue sharing: Advertisers reach a cooperation agreement with media platforms or advertising agents to share advertising revenue according to a certain proportion.
It should be noted that due to different advertising platforms, media resources and cooperation modes, the specific fee deduction methods and fee calculation rules may be different. Advertisers should formulate corresponding marketing strategies according to their own needs and budgets when choosing online marketing methods.
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