Traditional Culture Encyclopedia - Traditional stories - The following statement about traditional marketing concept and modern marketing concept is correct ()
The following statement about traditional marketing concept and modern marketing concept is correct ()
This question examines the understanding of the comparison between the two marketing concepts. The concept of marketing has roughly gone through two stages: traditional marketing concept and modern marketing concept. Among them, the starting point of the traditional marketing concept is the factory (option C is correct), the center of the traditional marketing concept is the products that enterprises are good at, and it advocates fixing sales by production (option A is wrong), and the marketing means are mainly sales promotion and promotion; The theoretical basis of modern marketing concept is the consumer sovereignty theory (wrong E option), which takes the target market as the center (correct D option), advocates the production by sales, and emphasizes the overall marketing by marketing means (correct B option).
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