Sales volume of traditional fuel vehicles in Guizhou

With the intervention of Hubei government, all major brands of Dongfeng participated in the "strongest exclusive subsidy in history" activity in March, which successfully set off a wave of buying craze. It is reported that the order volume of C6 models alone has exceeded 6.5438+0.5 million.

Crazy price reduction, just for sales. From June 5438 to February this year, the cumulative sales volume of Dongfeng Group was 262285 vehicles, down 48.48% year-on-year. Among them, except Lan Tu Automobile, all sectors including Dongfeng Honda, Dongfeng Nissan, Shenlong Automobile and Dongfeng Passenger Car all fell by 50%. However, after the subsidy, it is also followed by consumers' strong wait-and-see mood towards the market.

No, after the exclusive subsidy of Dongfeng Honda in Hubei Province, Yunnan, Guizhou and Anhui also launched the regional limited-time direct subsidy for all models of Dongfeng Honda. At the same time, the policy support of Hubei Province also began to spread to other brands. SAIC-GM's Buick brand launched an exclusive government-enterprise subsidy of up to 70,000 yuan in Hubei, and seven main models of SAIC Roewe were on sale, with a total comprehensive subsidy of up to 50,000 yuan.

In addition, FAW Toyota, Volkswagen, Cadillac and other brands have also started to cut prices. Volkswagen has dropped by a maximum of 70,000 yuan, Cadillac has dropped by a maximum of 1.3 million yuan, and FAW Toyota has dropped by a maximum of 50,000 yuan ... Under the chaotic market, Volkswagen seems to have glimpsed the end of the era of fuel vehicles.

Sales of fuel vehicles under high inventory

According to the "Automobile Dealer Inventory" survey released by china automobile dealers association in June 2023, there are five brands with inventory depth of more than 2.5 months in June, with 438+0, among which Jaguar Land Rover, Dongfeng Honda and FAW-Volkswagen have the highest inventory depth. The high inventory level is mainly affected by the sluggish sales.

From June 5438- 10 this year, Honda's terminal sales in China automobile market were 64 193 vehicles, down 56.2% year-on-year. Among them, Dongfeng Honda's monthly terminal sales volume was only 23,909 vehicles, down 64. 14% year-on-year. Not only that, Dongfeng Honda also continued its sluggish sales in February, with only 38,365,438+03 vehicles sold, down 30.2% year-on-year.

The cliff-like decline in sales forced Dongfeng Honda to suspend production plans. According to "Car Talk", Dongben Factory began to have a holiday on February 27th, 18. At the same time, the production lines of Shenlong Automobile and Dongfeng Shen Feng were also notified, and Shenlong Automobile went offline in March/KLOC-0.

"In the case of high inventory and no market prospect, what brand power to maintain and what brand positioning must be compromised." Some insiders told Auto Talk that once the inventory is bursting, it will force the production line to stop, workers to have a holiday, and at the same time, there will be high venue rent, which will bring huge losses to car companies, especially under the impact of new energy vehicles. It is better to return the stock than to rot it in the warehouse or sell it as waste. It is better to lose 20% than 90%.

In fact, it is not just a few stocks that are under pressure, but the status quo of the whole industry. According to the data released by china automobile dealers association, the comprehensive inventory coefficient of 5438+0.80 for automobile dealers in June was 1.80, up 68.2% from the previous month and 23.3% from the same period last year. The inventory level is above the warning line.

Among them, the inventory coefficient of high-end luxury goods and imported brands was 1.70, up 65.0% from the previous month; The joint venture brand inventory coefficient was 1.89, up 81.7% from the previous month; The inventory coefficient of independent brands was 1.75, up 43.4% from the previous month. This also means that with the new energy vehicles in the passenger car market of 65,438+00-250,000, there will be more traditional fuel vehicle brands similar to the sale of inventory at reduced prices.

Accelerate electrification transformation

For traditional car companies, it is imperative to clean up the inventory of fuel vehicles that are not easy to sell and find ways to cash out for the next transformation. Because with the passage of time, traditional fuel vehicles will only become less and less optimistic.

In particular, this year coincides with the switching stage between Guoliu A and Guoliu B. The new cars released by Guoliu A in the hands of various brand dealers need to be sold and licensed before July this year. Moreover, the emission standards of VI B in China are stricter than those of VI A in China, and the emission standards of carbon monoxide, non-methane, nitrogen oxides and pm fine particles in tail gas are higher.

This is why the world's first new energy automobile factory is stepping up construction in Wuhan Economic Development Zone while Dongfeng Honda is having a "big sale". After all, in the eyes of most people, instead of spending a lot of energy to meet the emission standards of different models, it is better to accelerate the transformation of new energy in one step.

To this end, we also saw that SAIC Volkswagen announced its annual target in February, in which new energy vehicles accounted for 25%; Shenlong automobile will launch 9 models in the next five years, including 8 new energy models; In 2023, Dongfeng Nissan will adhere to the route of combining pure electricity with e-electricity, introduce more new energy series products to China, and fully transform into new energy.

There are indications that traditional car companies, especially joint venture traditional fuel vehicles, will change from rich profits to low profits to maintain sales and market and accelerate the upgrading of new energy vehicles. In this process, the "shelf life" of fuel vehicles will only become shorter and shorter.

The price of electric cars has also been dragged down?

However, it should be noted that, due to the double drop of car price and oil price, the cost of fuel vehicles has dropped significantly, which will lead to the cost advantage of electric vehicles no longer.

Recently, international oil prices have continued to fall, falling for six consecutive trading days, the longest decline since February 2020. Reflected in China, the price of No.92 gasoline is expected to return to the 6 yuan era.

Faced with the cost reduction and price advantage of fuel vehicles, the advantages of new energy vehicles have shrunk significantly. This also means that the "price reduction tide" of new energy vehicles at the beginning of the year will continue for some time. Recently, joint-venture brand electric vehicles have taken action to compete for the market through substantial discounts.

"The future of electric vehicles lies in the sharp drop in battery costs driven by the decline in lithium prices. However, the rapid growth in the production and sales of electric vehicles has led to a rapid increase in the demand for lithium raw materials, and the price of lithium raw materials is difficult to drop. " According to industry sources, BYD, Tesla and other new energy automobile brands have formed a scale, with cost advantages, which can frequently reduce prices and maintain a very considerable sales growth rate. And those automobile brands that have not caught up with the transformation of new energy vehicles will be forced to join this price war and sacrifice profits for scale in the face of the extrusion of strong brands. At this point, consumers only need to wait for the opportunity.

This article comes from the author Hao, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.