Understand the logistics mode of cross-border e-commerce platform, and understand what the logistics mode of cross-border e-commerce platform is.

There are many logistics modes of cross-border e-commerce platforms in the industry. Let's analyze the advantages and disadvantages of these logistics models of cross-border e-commerce platforms.

I. International Express Delivery

That is to say, the logistics transportation mode is mainly based on the express service of the three international express giants. The three giants are DHL, FedEx and UPS, which used to be the big four, but TNT has been acquired by FedEx and soon entered the integration stage, so there are only three couriers.

DHLExpress DHL Express is an international express service under DHL Group. It is a joint venture with Sinotrans in Chinese mainland, serving Sinotrans -DHL International Air Express Co., Ltd., which should be different from DHLeCommerce service. DHLeCommerce is a postal parcel service under DHL Group, which is different from express delivery.

FEDEX FedEx is an international express delivery group headquartered in the United States. The story of its founder is legendary. Mainland China is its direct branch. After the acquisition of TNT, it will definitely increase the network thickness in Europe and compete with DHL and UPS again.

UPS United Parcel Service Company is also an international logistics group headquartered in the United States. The comprehensive strength of express service in Europe and America is very strong, and Chinese mainland is also its direct selling company.

The advantages and disadvantages of the three giants are not much different. If we simply distinguish by route, UPSFEDEX is slightly stronger and DHL is slightly lower in the United States. After all, UPS and FEDEX belong to local companies in the United States, and the network thickness in the United States is fundamental, but the service details of the three companies are similar; European routes DHL and UPS are slightly stronger, while FedEx is slightly lower, but FedEx has acquired TNT, and then it will integrate TNT's superior resources in Europe and compete with DHL and UPS. In Asia-Pacific, Middle East, Africa and South America, there is no doubt that DHL is stronger in timeliness, network coverage and service details, and UPS and FEDEX can only compete with it. The service mode of international express delivery is door-to-door parcel delivery service, which is suitable for B2C mode, such as EBAYWISH Express, which can deliver products directly to buyers and also suitable for Amazon FBA Corporation. Of course, if you don't use its FBA service when the Amazon platform is operating, you can also use the express delivery mode to arrange delivery. There are also self-built and direct-operated e-commerce websites that also apply this model.

The characteristics of international express delivery are:

1. Fast transportation speed;

2. The update of tracking information is timely, accurate and complete, and it is recognized by all platforms;

3. The freight price figure is relatively high, and the cost performance is good.

Based on the characteristics of high price, large profit margin, small size and early improvement of buyers' shopping experience, international express delivery is a good choice. Under the Amazon FBA model, if the time for goods to be put on shelves is too tight, or the number of orders in the initial stage of operation is small, international express delivery is an inevitable choice. At the same time, due to the historical reasons of the three major express delivery companies, there have been a large number of so-called "agent" companies providing express delivery services in China market. Its service level is uneven, but sometimes the price will be lower than the discount of official express delivery. In a word, international express delivery mode is one of the logistics modes that cross-border export e-commerce cannot avoid. Simply put: not all, but sometimes have to use.

Two. postal parcel

Post, this is a special phenomenon. Long history, wide network, state-owned characteristics, low price, etc. are all countless characteristics of postal mode. The platform based on the Universal Postal Union can effectively achieve the goal of direct global distribution of e-commerce products, which is unmatched by other business models at present. Judging from the cross-border export of e-commerce in China, the postal mode has produced two modes: China Post and Foreign Post. China Post, the full name of China Post Group Corporation, is a wholly state-owned company managed by the central government, which is now performed by People's Republic of China (PRC) and the Ministry of Finance on behalf of the State Council. It is responsible for the postal service in China, implements the management system of "separating government from enterprise" and accepts the business supervision of the State Post Bureau.

For the international parcel business, China Post has launched the e-mail business matching with cross-border e-commerce on the basis of the original surface mail and registered parcels, which can be said to be full of firepower and take the lead. According to network information, at present, 70% of cross-border e-commerce parcels in China are transported by post, and China Post accounts for 50% of them. As for foreign mail, freight forwarding companies integrate air transportation, foreign postal services and other resources to match the postal transportation mode of cross-border export e-commerce, which also has certain influence. At the same time, due to the special existence of "Hong Kong", the development of many foreign mail modes has also occupied an advantageous position. The influential foreign postal services in the market include Hongkong Post, Singapore Post, Deutsche Post, Holland Post and Belgium Post. However, most foreign mail modes do not directly contact their postal companies, but operate through intermediary freight forwarding companies. The overall characteristics of postal mode are wide network, low price, long time limit, large processing capacity, poor tracking and inquiry, many choices between Chinese and foreign postal services and poor service level. This function is suitable for general B2C mode and plays a core role in the logistics mode of platforms such as EBAYWISH AliExpress. But in general, except for a small number of trial products, Amazon platform is rarely used, and the self-built direct website model has its scope of use according to different product characteristics. Considering the product characteristics, price and service experience, if the product is small, the price and profit space are small, the service requirements are not high, and the timeliness requirements are not high, the postal mode is a good match.