Traditional Culture Encyclopedia - Traditional stories - Graduation design booth layout
Graduation design booth layout
Lead: The preliminary design scheme of the booth starts with planning, design and reasonable layout, and then develops the first draft, communication and finalization, all in order to finally sign a design contract with customers. Let's take a look at the contents of the graduation design booth layout template I compiled for you first.
1 scheme introduction
The creative design of the exhibition hall comes from China's 5,000-year-old cultural heritage, combined with the Dong culture that your company wants to advocate and the display of the essence of tourism. The whole booth is dominated by ethnic customs, combined with China elements, and gives people an immersive feeling with smart and novel display forms. The color tone highlights the regional background and fresh breath, which is in line with the development space of international tourism. On the basis of highlighting the international sense of the enterprise, with the original folk tone, the whole exhibition hall will be full of mysterious folk customs. Using the anti-refraction effect of lighting, the whole booth will be set off with an enchanting atmosphere, which will make people fascinated. Through the introduction of video clips and various promotional gadgets, the culture and vision of the future that enterprises want to convey are deeply rooted in the hearts of the people.
2 Design purpose
With the progress of the times, people's demand for quality of life has further improved. In order to better promote the development of cross-strait tourism and carry forward the Dong culture that has been passed down for thousands of years, through the design of the booth, combined with the theme propaganda of the whole exhibition, the popularity will be enhanced, and at the same time, the horn across the times will be sounded, and the cross-strait will be made into the most beautiful piece of the world puzzle as much as possible.
3 booth composition
Based on the traditional Dong culture, we should dig deep into the national elements, combine the fashion products of the times, perfectly present the channel style, closely follow the theme of the Expo, and create a high-quality pavilion that can not only reflect the corporate philosophy, purpose and culture, but also connect with the world and perfectly realize the propaganda intention.
3. 1 ? reception area
The entrance of the booth is the facade of the whole booth, which is mainly used to receive exhibitors and play the role of explanation, guidance and publicity.
3.2 ? Something that shows advantages.
The reasonably divided exhibition areas are arranged according to different contents and themes, mainly showing the theme elements and contents of this exhibition and presenting them in various ways.
3.2. 1 ? The passage of the red exhibition area was transferred to the army.
Passage is a place with a long history and culture, which occupies an important page in the glorious history of new China. Focusing on the red theme, this paper uses the theme of the movie "The Road of Soldiers" to deeply understand the history of the corridor, rebuild the glorious course of the early days of New China and its turning point and role in the development of the corridor.
3.2.2 ? Wanfoshan scenic spot
In the corridor surrounded by mountains, with beautiful scenery and vague shade, a series of scenic spots routes are extended through the key introduction of the main scenic spots. Based on Wanfo Mountain Scenic Area, through various indoor display technologies, it presents different scenic features, just like the modern Peach Blossom Garden.
3.2.3 ? Longdi River rafting
There are stories and mountains around, and naturally there is water rhyme. Based on the drifting of Longdi River, which has the reputation of "the first drifting in South China", the most primitive and magical ecological resources are restored. The entanglement between the physical scenery and the mountains and rivers, coupled with the magnificent picture display, makes people feel as if they are in it and enjoy the mountains and rivers.
4. Form of local display
The exhibition hall is open on all sides, which not only ensures the smooth flow of the exhibition area, but also strengthens the visual experience and publicity effect of the exhibition hall. Through the overall design of the booth, the exhibition areas with different themes are divided. The exhibition areas complement each other, but they are different. Walking in it is like browsing a circular picture. Using light mapping, we can create a magnificent and patchwork product display.
4. 1 reception area expression
The design of basic elements, generous and decent display theme, such as title, abbreviation, logo, slogan, etc. , supplemented by considerable pictures, or play short films on the big screen, which plays an eye-catching and guiding role. Through the guidance and publicity of staff, customers' impression of enterprise products can be deepened and the purpose of publicity and cooperation can be achieved.
4.2 ? The expression form of red exhibition area
Large poster pavements or small display stands introduce the propaganda of the film "The Passage to Soldiers" with dynamic pictures, including promotional videos and flowers. Together with paper leaflets and other promotional materials, it plays the role of a propaganda medium.
4.3 ? The manifestations of Wanfoshan Scenic Area
Simple physical landscaping can be used to set off the theme. The static pictures of main scenic spots are superimposed one by one, and the dynamic landscape pictures are circulated and broadcast, which integrates the characteristics of scenic spots, such as special products, characteristics, special geographical environment and other objects with local characteristics, so that the exhibition area becomes a small scenic spot.
4.4 ? Drifting form of Longdi River
High mountains and flowing waters, with the theme of' surprise, danger and strangeness', highlight the uniqueness and humanity of this scenic spot. Driven by brochures or related styles and media, and created by lighting, people have an immersive sense of surprise. With the flowing layout and the aisle design of the booth, the whole booth is like a small peach blossom garden, revolving around the reception desk.
5 Detailed description of booth composition
The composition of the booth includes many aspects, from space to pattern, from the application of color to the mapping of lighting, from the overall scenery to the use of props, which are all important components of the booth. Rational use of these resources can achieve more exquisite results on the original basis.
5. 1 ground survey
Try to leave a little more floor space. Although the precious exhibition area is lost, in the crowded exhibition hall, besides gathering more people, it will also give people a broader vision, and reasonable layout can maximize the use of space. Design a tour streamline, so that the audience can effectively receive specific information in the flow, combine static background with dynamic media, and maximize the use of ground space. With the help of modern audio-visual technology, photography technology, computer technology and other technologies, a realistic scene is created on the ground, so that the audience is completely immersed in a specific virtual space, as if forming a kind of "just visiting" that spans time and space.
5.2 ? Proper preparation
The choice of shape, color, material, specification and size of display props depends on the display nature, environmental style, spatial scale, exhibits characteristics, exhibition hall colors, audience appreciation habits and so on. In order to match the theme of the booth and be closer to the purpose of the venue, we can prepare some related small commodities, or small gifts, or even small scenery to set off the atmosphere of the whole exhibition hall. Such as small cultural relics, clothes, hats, etc. , as well as small rockeries and fountains reflecting the blending of mountains and rivers, media screens of appropriate size, 3D omni-directional projection and booths.
Through the use of props, not only can the exhibition space be directly formed, but also the exhibition space can show various changes. Through the shape, color, structure, material, texture and production technology of props, unique display style and effect can be directly formed. In order to save costs, we can choose the inherent props for decoration, and then use special or special design display as an aid to achieve the best results with the least expenditure.
5.3 ? illumination effect
Use basic lighting to evenly illuminate the whole booth with moderate brightness. In some special areas, we can consciously use the intensity of light to guide the audience and ease the flow of people, such as the display of goods. The lighting here is not bright enough but shows the theme items, and the lighting in other areas is mainly to not cover up the brightness of the overall lighting.
In a special exhibition area, a special exhibition point can be highlighted by local lighting, which will have a clear purpose, highlight the unique appreciation and use value of the displayed items such as material beauty, color beauty and color beauty, attract the attention of the audience, infect the audience's emotions, and highlight the texture and three-dimensional sense of the items.
5.4 ? Color application
In order to welcome more travelers, regardless of nationality and region, and attract the attention of more partners, we will not choose the color that will cause this cultural conflict as the basic color. We will strictly follow this principle, at the same time, we will integrate colors into the booth from a world-oriented perspective, show our own cultural characteristics, and at the same time, we will be in line with international standards, so that the audience of the booth will be wider and the main content of publicity will be.
5.5 ? Propaganda way
There are many ways of publicity, and the display of the booth is one of them. Props, lighting, background and main contents are used to achieve the purpose of publicity, and the auxiliary means extended on this basis are as follows:
5.5. 1 ? leaflet
The simplest propaganda technique and exquisite leaflet design will make people want to read and collect, and achieve the purpose of communication. It is also the most direct way of publicity, which can be displayed in various exhibition areas or spread in the conference hall. In crowded venues, leaflets are the most direct and common way of publicity.
5.5.2 ? Posters, banners
Posters and banners can play a decorative role, can be a background, or can be an independent display point. A good poster can catch the audience's eye, divide the space and change the pattern of the exhibition hall if it is placed properly. They are a low-cost construction method and can kill two birds with one stone. At the same time, it can also be obtained as a gift or become a commodity.
5.5.3 ? mixed-media
Combined with graphic design and clever multimedia publicity, the whole exhibition hall works normally. Through different ways of expression, multimedia is used to express more information and spread it to more audiences. With the switching of pictures, the information to be conveyed is more effectively implanted in the audience's mind, resulting in * * * sound.
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