How does the incentive mechanism of Alibaba Group work?

The incentive mechanism of Alibaba Group is: under the existing management structure of listed companies, the management structure and incentive mechanism similar to the form of "business partner" are implemented internally, personal promotion channels and incentive channels are opened vertically, and self-discipline and self-driven business collaboration forms are established horizontally.

Turn employees' resources and abilities into platform resources and abilities, and build a channel full of tension for talent introduction and training.

On the 23rd night of February 5th, 65438, Alibaba Pictures Group announced that it had upgraded its organization and business form in an all-round way, committed itself to becoming a "Goldman Sachs organization" in the content industry in terms of internal organization mode, and launched a management structure and incentive mechanism similar to "business partner".

Yu Yongfu, Chairman of the Board of Directors of Alibaba Pictures, will concurrently serve as CEO, while Zhang Qiang, former CEO, and Zhang Wei, former president, will be transferred as co-presidents, reporting directly to Yu Yongfu.

After the announcement, Yu Yongfu sent an email to all members of Alibaba Pictures, "Alibaba Pictures Acceleration: Business Acceleration, Organization Upgrade".

Yu Yongfu pointed out that Alibaba Pictures's goal is not to become a film and television company in the traditional sense. The "non-traditional" attribute determines that Alibaba Pictures must innovate its model on the basis of the existing laws of the industry, and at the same time have and constantly improve its professional ability and organizational form that can fully cope with the changes in the industry.

Extended data:

Once the incentive mechanism is formed, it will act on the organizational system itself, make the organizational function in a certain state, and further affect the survival and development of the organization.

The role of incentive mechanism on organizations has two properties, namely, incentive and weakening, that is to say, incentive mechanism has incentive and weakening effects on organizations.

One of the incentive effects of the incentive mechanism is that the fixed incentive mechanism has the function of repeatedly strengthening and constantly enhancing some behaviors of employees that meet organizational expectations. Under the effect of this incentive mechanism, the organization continues to grow and develop.

Such an incentive mechanism is called a good incentive mechanism. In a good incentive mechanism, there must be negative reinforcement and punishment measures to restrain employees' behaviors that do not meet organizational expectations.

The inspiration of incentive mechanism to employees' behavior is that managers should be able to identify the real needs of employees and effectively combine the measures to meet employees' needs with the realization of organizational goals.

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