How does the multimedia news report affect the original traditional news report?

The core advantage of network media lies in interactive multimedia communication. Traditional media can't solve the problem of one-way information transmission, but the real-time interaction of online media is incomparable to any other media form. Moreover, netizens urgently need to get rid of boring written reports, and they should participate in the active selection of news. Interactive news reports enable readers to browse news from passive browsing to active selection of what they need. No media in the world can describe a news event to people from multiple angles in the form of video, audio, text, animation, games and forums at the same time, so reporting news by means of multimedia should be an important development direction of online media.

In addition, multimedia news reporting can make the media get rid of the existing low-level competition, and the media can apply more technologies and innovative reporting ideas to report the same news topic in different forms and from different angles, thus forming the differentiation of news interpretation. The development of online media from simple news competition to meet the multi-level news needs of netizens, people-oriented, personalized demands, and promotion of cross-media level are more conducive to the formation of differentiated online news media industry structure.